Personalised merchandising begins the moment a potential customer enters the airline website... providing the retailer presents the right user experience designed to capture the shopper’s intent.
Airlines have deep experience selling seats and up-selling seat classes and leg-room, as well as meals and baggage packages.
However, selling non-air products like hotels, car hire and tours and activities requires a different kind of merchandising skill.
In this FREE webinar produced by Tnooz and GoQuo, our subject experts will explore the kind of expertise, sales process, technology and business model needed for successful merchandising of both air and non-air products.
Panelists for the webinar are:
- Joep Laumans, VP Solutions, GoQuo
- Lawrence Chai, VP Commercial Systems, Malaysia Airlines,
- Manu Menon, managing director for Malaysia, Upfront Media
- Kevin May, editor and moderator, Tnooz
- Gene Quinn, CEO and producer , Tnooz
This webinar took place on
Thursday 23 January.
To view the full recording and the slides from the webinar, please complete the registration below:
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NB: Aircraft image via Shutterstock.