STARTUPS: There is no magic formula to raising money in startupland - it's time-consuming, often extremely hard to do, and inevitably saddles a company with more exposure than ever before. But the jump to the "Series" level of funding is arguably the most fraught part of the funding pathway, not least because calculating the investment versus the return becomes a hard-nosed exercise. Read more on Linkedin.
The overarching objective of “Seed to Series A" Transformation is the systematic reduction of risk.
Failure to achieve a successful Series A investment is a real possibility for many Seed invested or early stage businesses.
And the abundance of early stage businesses and the increasing demands of Series A investors means competition is intense...
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NB:Startup cash image via Shutterstock.