Travel Inspiration

News / Distribution

VIDEO: How hotel marketing tactics are shifting

By PhocusWire | January 12, 2022

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Startups

Social media-powered Luxury Travel Hackers raises $250K via crowdfunding

By Jill Menze | January 6, 2022

Luxury Travel Hackers puts together bookable trips using influencer-produced content. Read More

News / Online

Vrbo social ad spend outstrips Airbnb and Booking

By Linda Fox | January 5, 2022

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

News / Online

VIDEO: Sojern on diversity, sustainability and startups

By PhocusWire | December 23, 2021

PhocusWire chats to Sojern's Noreen Henry at The Phocuswright Conference 2021 about some of the bigger challenges facing the travel industry. Read More

News / Online

VIDEO: Google on trends, recovery marketing and sustainability

By PhocusWire | December 13, 2021

Nelson Boyce goes into detail on marketing tactics, the company's role as a facilitator within the sustainability debate and segments in the industry that it has yet to dive into fully. Read More

From Our Partners / Technology

The new reality of travel bubbles

By Joel Brandon-Bravo - TransPerfect | December 8, 2021

Though travel bubbles are a temporary fix to the challenges brought on by the pandemic, the industry has had to adapt and make the most out of a less than ideal situation. Read More

News / Technology

PROS acquires direct travel sales platform EveryMundo for $80M

By Kevin May | November 30, 2021

The cash deal for U.S.-based EveryMundo will also include the delivery of $10 million stock in the future, subject to conditions. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

News / Online

Marriott outspends hotel rivals on social media ads

By Kevin May | November 26, 2021

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

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News / Online

VIDEO: Tourism Australia on staying optimistic amid the travel shutdown

By PhocusWire | November 23, 2021

Speaking in the PhocusWire Studio during The Phocuswright Conference, Tourism Australia’s Jackie Dunfee explains how the destination has remained top of mind for travelers. Read More

News / Online

Tripadvisor in transition as CEO, top exec prepare to depart

By PhocusWire | November 23, 2021

Following news of CEO Steve Kaufer's departure and his appearance at The Phocuswright Conference, it was confirmed Lindsay Nelson is also leaving Tripadvisor. Read More

News / Online

AllTrails raises $150M to expand outdoors trip app

By Kevin May | November 18, 2021

The investment from Permira is double the value of the U.S.-based company's previous round in 2018 and brings its total funding so far to $227 million. Read More

News / Startups

VIDEO: SPACs and the future of travel investing

By PhocusWire | November 17, 2021

During a session at the Phocuswright Conference 2021 this week, a session on SPACs put the spotlight on the benefits and pitfalls of using the mechanism to go public. Read More