Travel Inspiration

VIDEO: TourRadar on the B2B opportunity in multi-day tours
News / Online
VIDEO: TourRadar on the B2B opportunity in multi-day tours
By PhocusWire | January 18, 2022
CEO Travis Pittman discusses how the pandemic enabled TourRadar to reset and look at product growth opportunities. Read More
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News / Online
VIDEO: SXM Media on travel marketing through audio
By Mitra Sorrells | January 18, 2022
Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More
Origin raises $5M for membership-based trip-planning app
News / Startups
Origin raises $5M for membership-based trip-planning app
By Jill Menze | January 14, 2022
Origin's travel curators have local expertise and use machine learning to help travelers find, plan and book their trips, including flights, accommodation and experiences. Read More
VIDEO: How hotel marketing tactics are shifting
News / Distribution
VIDEO: How hotel marketing tactics are shifting
By PhocusWire | January 12, 2022
PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More
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News / Online
VIDEO: How destinations can consider new roles and strategies
By PhocusWire | January 10, 2022
Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More
Social media-powered Luxury Travel Hackers raises $250K via crowdfunding
News / Startups
Social media-powered Luxury Travel Hackers raises $250K via crowdfunding
By Jill Menze | January 6, 2022
Luxury Travel Hackers puts together bookable trips using influencer-produced content. Read More
Vrbo social ad spend outstrips Airbnb and Booking
News / Online
Vrbo social ad spend outstrips Airbnb and Booking
By Linda Fox | January 5, 2022
Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More
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News / Online
VIDEO: Sojern on diversity, sustainability and startups
By PhocusWire | December 23, 2021
PhocusWire chats to Sojern's Noreen Henry at The Phocuswright Conference 2021 about some of the bigger challenges facing the travel industry. Read More
VIDEO: Google on trends, recovery marketing and sustainability
News / Online
VIDEO: Google on trends, recovery marketing and sustainability
By PhocusWire | December 13, 2021
Nelson Boyce goes into detail on marketing tactics, the company's role as a facilitator within the sustainability debate and segments in the industry that it has yet to dive into fully. Read More
The new reality of travel bubbles
From Our Partners / Technology
The new reality of travel bubbles
By Joel Brandon-Bravo - TransPerfect | December 8, 2021
Though travel bubbles are a temporary fix to the challenges brought on by the pandemic, the industry has had to adapt and make the most out of a less than ideal situation. Read More
PROS acquires direct travel sales platform EveryMundo for $80M
News / Technology
PROS acquires direct travel sales platform EveryMundo for $80M
By Kevin May | November 30, 2021
The cash deal for U.S.-based EveryMundo will also include the delivery of $10 million stock in the future, subject to conditions. Read More
VIDEO: How creators bring life to travel storytelling and brands
From Our Partners / Online
VIDEO: How creators bring life to travel storytelling and brands
By PhocusWire | November 29, 2021
Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More
Marriott outspends hotel rivals on social media ads
News / Online
Marriott outspends hotel rivals on social media ads
By Kevin May | November 26, 2021
Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More
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News / Online
VIDEO: Tourism Australia on staying optimistic amid the travel shutdown
By PhocusWire | November 23, 2021
Speaking in the PhocusWire Studio during The Phocuswright Conference, Tourism Australia’s Jackie Dunfee explains how the destination has remained top of mind for travelers. Read More
phocuswright-conference-2021-kaufer
News / Online
Tripadvisor in transition as CEO, top exec prepare to depart
By PhocusWire | November 23, 2021
Following news of CEO Steve Kaufer's departure and his appearance at The Phocuswright Conference, it was confirmed Lindsay Nelson is also leaving Tripadvisor. Read More