Travel Guide


smartvel-WAF19
VIDEO: Smartvel talks local content, digital experiences and funding
By Linda Fox | October 7, 2019
PhocusWire discussed dynamic destination content with Smartvel CEO Iñigo Valenzuela at the World Aviation Festival 2019. Read More
News | Online
The influencer marketing metrics travel brands are missing
The influencer marketing metrics travel brands are missing
By Rachel Jean-Firchau - Nativo  | October 4, 2019
Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions. Read More
Opinion | Online
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How I Got Here, episode 7 - Tyler Dikman of LoungeBuddy
By Kevin May | October 3, 2019
Tyler Dikman of LoungeBuddy, which was recently acquired by American Express, joins David Litwak and Kevin May for the latest episode of How I Got Here.  Read More
Interview | Online
Why destination content is a must and which airlines are outperforming others in this category
Why destination content is a must and which airlines are outperforming others in this category
By Iñigo Valenzuela - Smartvel  | October 1, 2019
By providing inspirational content, airlines can find new ways to connect with future clients and give them a complete online experience. Read More
From Our Partners | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
TripAdvisor focuses on good news in Experiences as overall revenue continues to fall
TripAdvisor focuses on good news in Experiences as overall revenue continues to fall
By Kevin May | August 8, 2019
Revenue increased from $376 million to $422 million over the course of the first and second quarters of 2019 but year-over-year the business is down 3% in the comparable three-month periods. Read More
News | Online
STARTUP STAGE: GreatGuides wants adventure travel guides to control their own destiny
STARTUP STAGE: GreatGuides wants adventure travel guides to control their own destiny
By Jill Menze | August 6, 2019
GreatGuides is a marketplace to connect adventure travelers with adventure guides. Guides create and control their itineraries and pricing and keep up to 90% of trip fees. Read More
Interview | Online
A tale of two startups - a booming tours and activities sector has a dark side
A tale of two startups - a booming tours and activities sector has a dark side
By Kevin May | July 23, 2019
For all the money pouring into the likes of GetYourGuide and Klook, spare a thought for other businesses that are finding the sector extremely tough. Read More
News | Online
Sounding Off: Brand equity counts for nothing if you don't use it wisely
Sounding Off: Brand equity counts for nothing if you don't use it wisely
By PhocusWire | July 12, 2019
Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More
Interview | Online
You’re not in tourism - a digital world means you’re in entertainment
You’re not in tourism - a digital world means you’re in entertainment
By Charles Cunningham - Sparkloft Media  | July 12, 2019
In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More
Opinion | Online
Lonely Planet continues latest digital rebirth with new design
Lonely Planet continues latest digital rebirth with new design
By Kevin May | July 11, 2019
The new look comes just a handful of months after the deployment of a new CEO for Lonely Planet and two acquisitions. Read More
News | Online
Huangbaoche brings in $50M for guided tour driver platform
Huangbaoche brings in $50M for guided tour driver platform
By Kevin May | June 27, 2019
The Series C round into the Beijing, China-based company comes just 15 months after another $50 million injection of capital in 2018. Read More
News | Online
What can we learn from top tourism boards about the digital experience?
What can we learn from top tourism boards about the digital experience?
By Iñigo Valenzuela - Smartvel  | June 25, 2019
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. Read More
From Our Partners | Online
How Instagram breathed new life into destination marketing
How Instagram breathed new life into destination marketing
By Richard Black - Sojern  | June 21, 2019
A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More
Opinion | Online
Industry innovation: Insider perspectives on how to make tourism better
Industry innovation: Insider perspectives on how to make tourism better
By Voyager HQ  | June 20, 2019
The in-destination segment - worth an estimated $150 billion - continues to capture its fair share of attention in the broader travel industry. But it is evolving fast. Read More
Opinion | Online