Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Musement brings tours and activities to EasyJet
News / Distribution
Musement brings tours and activities to EasyJet
By Linda Fox | January 16, 2024
The deal builds on an existing partnership with EasyJet Holidays, which has been in place for more than a year. Read More
Tripadvisor's Goldberg talks strategy, AI potential and digital marketing
News / Online
Tripadvisor's Goldberg talks strategy, AI potential and digital marketing
By Linda Fox | January 10, 2024
At The Phocuswright Conference 2023, Tripadvisor CEO Matt Goldberg discussed the importance of the brands working together and how its generative AI initiatives are developing. Read More
AI-powered travel content platform Lokalee raises $5.6M
News / Startups
AI-powered travel content platform Lokalee raises $5.6M
By Morgan Hines | January 9, 2024
Lokalee plans to accelerate its product development and its expansion into European markets with the new funding. Read More
Uber and Rappi on travel strategies and “super app” ambitions
News / Distribution
Uber and Rappi on travel strategies and “super app” ambitions
By Mitra Sorrells | January 3, 2024
Rappi’s global head of travel, Guido Becher, and Uber’s head of growth and new products for airports and travel, Loren Kosloske, discussed their companies' travel ambitions during a session at The... Read More
What travel can learn from the world’s most beloved brands
Opinion / Online
What travel can learn from the world’s most beloved brands
By Madison Pietrowski – GetYourGuide | January 3, 2024
As travel shifts to a greater focus on experiences over things, it’s a perfect time for the industry to attract, retain and build generational relationships with more customers.   Read More
Phocuswright analysts share their travel industry predictions for 2024
News / Online
Phocuswright analysts share their travel industry predictions for 2024
By Morgan Hines | January 2, 2024
As Phocuswright analysts look ahead, they share a myriad of predictions for 2024 including some regarding business travel, pricing and much more. Read More
Top Travel Industry Predictions for 2024
News / Online
Top Travel Industry Predictions for 2024
By Morgan Hines | January 2, 2024
Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More
The best of Phocuswright research from 2023
News / Online
The best of Phocuswright research from 2023
By PhocusWire | December 22, 2023
Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2023. Read More
Wander Health, ZaNiheza founders open up about startup journey as scholarship recipients
News / Startups
Wander Health, ZaNiheza founders open up about startup journey as scholarship recipients
By Morgan Hines | December 22, 2023
While attending The Phocuswright Conference, scholarship recipients Dana Le and Charles Shima spoke to PhocusWire about their goals for the next three to five years. Read More
PhocusWire's hot topics in travel for 2023
News / Online
PhocusWire's hot topics in travel for 2023
By PhocusWire | December 21, 2023
Here are PhocusWire's selections for six “hot topics” that dominated the travel industry in 2023, and likely for the year ahead. Read More
Tracking travel startup investment trends in 2023
News / Startups
Tracking travel startup investment trends in 2023
By Linda Fox | December 20, 2023
Many startups weathered 2023 and demonstrated if not actual profit, then at least a path to profitability, which helped them attract funding.   Read More
Travel’s movers, shakers and newsmakers of 2023
News / Online
Travel’s movers, shakers and newsmakers of 2023
By PhocusWire | December 19, 2023
These are some of the people PhocusWire has identified as playing key roles in the past year — and figure to be among those to watch in the year to come.   Read More
4 global trends in tourism to be featured in upcoming webinar
From Our Partners / Online
4 global trends in tourism to be featured in upcoming webinar
By Chris Adams - Miles Partnership | December 12, 2023
Make plans to join this free webinar Thursday, December 14 at 1 p.m. EST hosted by PhocusWire, Phocuswright and Miles Partnership. Read More
Sojern lays off staff company-wide
News / Online
Sojern lays off staff company-wide
By Mitra Sorrells | December 12, 2023
The company is not saying how many people have been laid off but said the cuts affect 20% of its staff "across various departments and levels." Read More
Google’s Vowinkel on the power of generative AI for travel marketers
News / Technology
Google’s Vowinkel on the power of generative AI for travel marketers
By Mitra Sorrells | December 12, 2023
While artificial intelligence and machine learning have been integral to Google’s offerings for years, 2023 brought a new concept to the fore: generative AI. Read More
The Phocuswright Conference 2026