Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Online

Reiwa Travel raises $33M for travel packaging tech development and expansion

By Yeoh Siew Hoon - Web in Travel | September 9, 2024

Reiwa founder Takaya Shinozuka said earlier this year that he planned to take Newt, his travel packaging startup, global and that he was in the midst of raising funding to power the expansion. Read More

From Our Partners / Online

Five things travel marketers get wrong

By Cathy Walsh | September 9, 2024

Marketing teams should review channel performance monthly and ensure that tactics are in service to an overarching strategy. And that strategy should be evaluated regularly to ensure it includes best... Read More

News / Online

Women comprise 15.6% of B2B travel tech leadership: What the statistic means

By Morgan Hines | September 9, 2024

The analysis is based on a recent study of more than 400 B2B travel tech players at travel management companies and technology providers for accommodation distribution, airlines, car rentals,... Read More

News / Technology

Mobi brings intent driven search to travel

By Linda Fox | September 4, 2024

The search and discovery technology is combining natural language search with generative AI and its content store of points of interest around the world to present users with a “best match.” Read More

News / Startups

Tour Amigo raises $2M in seed funding to boost growth

By Morgan Hines | September 4, 2024

The B2B SaaS company will use the funding to speed software development and expand into North America, which it views as a key market. Read More

From Our Partners / Online

Report: The power of affiliate marketing to drive customer acquisition for travel brands

By Diane Merlino | August 27, 2024

Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More

News / Online

PhocusWire's weekly travel tech news briefs: Sabre, Hotels.com, Hospitable and more

By PhocusWire | August 23, 2024

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More

Opinion / Online

Is the multi-day tour industry ready for digital transformation?

By Ragnar Fjolnisson - Kaptio | August 23, 2024

Ragnar Fjölnisson, founder of Kaptio, writes that by fully embracing digital transformation, multi-day tour operators can enhance customer satisfaction, drive economic growth and contribute to a more... Read More

News / Online

Travel social content sways some consumers more than others

By Linda Fox | August 23, 2024

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More

News / Online

Agilysys acquires spa management software solution Book4Time for $150M

By Mileva Sapic | August 22, 2024

Canada-based Book4Time offers spa management software and ancillary revenue for hotels, resorts and other types of properties in more than 100 countries worldwide. Read More

News / Technology

Hospitality retailing tech looks to fulfill “ultimate guest experience”

By D.J. Catron | August 22, 2024

The combination of new technology and deep data resources is opening opportunities for hoteliers to digitally offer concierge-like recommendations and bookings of a wide variety of products and... Read More

News / Distribution

Klook taps TikTok for experiences booking via social app

By Linda Fox | August 21, 2024

The move is part of the Asia-based company's drive to attract Gen Z and millennial travelers. Read More

Interview / Startups

STARTUP STAGE: JrnyOn empowers creators to travel with their audiences

By Mileva Sapic | August 20, 2024

JrnyOn empowers creators to travel with their audiences without the logistical burden and provide customers with a seamless experience from beginning to end. Read More

News / Online

Experience industry leaders still see room to grow in changing landscape

By D.J. Catron | August 19, 2024

At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector. Read More