Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Trip.com Group, WTTC provide glimpse of future technology game changers
News / Technology
Trip.com Group, WTTC provide glimpse of future technology game changers
By Linda Fox | March 5, 2025
The Trip.com Group/WTTC study is divided into four trend areas-digital technologies, financial technologies, future of mobility and breakthrough innovations- and evaluates why the trends are important... Read More
Alexa+ could earn “top-of-the-funnel” spot in travel research
News / Technology
Alexa+ could earn “top-of-the-funnel” spot in travel research
By Morgan Hines | March 4, 2025
Travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its reimagined voice assistant. Read More
Startup Stage: Walkway helps activity providers grow through its AI-powered platform
Interview / Startups
Startup Stage: Walkway helps activity providers grow through its AI-powered platform
By Linda Fox | March 3, 2025
Walkway helps experience providers price with confidence, track competitors, understand the market and uncover new ways to increase revenue. Read More
AI travel software provider Maya raises €1M
News / Startups
AI travel software provider Maya raises €1M
By Morgan Hines | February 27, 2025
The funding, which included investors such as Lighthouse, will be used to fuel global growth and further develop the company's white-label AI assistant.   Read More
Startup Stage: Dazhboards wants to drive efficiency for tour operators
Interview / Startups
Startup Stage: Dazhboards wants to drive efficiency for tour operators
By Linda Fox | February 24, 2025
Dazhboards is connecting directly with tours and activities booking systems to streamline processes for providers and provide insights using artificial intelligence. Read More
Global Startup Pitch from Phocuswright/WiT returns for fourth year
News / Startups
Global Startup Pitch from Phocuswright/WiT returns for fourth year
By WiT | February 21, 2025
Last year's 10 Global Startup Pitch winners were plucked from more than 200 entries. Read More
Experiences becoming “strategic and financial center” of Tripadvisor Group
News / Online
Experiences becoming “strategic and financial center” of Tripadvisor Group
By Morgan Hines | February 20, 2025
All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More
Superlogic, Open Network Exchange launch Bookit rewards platform
News / Startups
Superlogic, Open Network Exchange launch Bookit rewards platform
By Morgan Hines | February 20, 2025
The artificial intelligence-powered platform is meant to provide “elite access” to experiences that go beyond travel such as front-row seats at sporting events, concerts, private tours and ski retreats. Read More
Airbnb to spend up to $250M on new businesses in 2025
News / Online
Airbnb to spend up to $250M on new businesses in 2025
By Morgan Hines | February 13, 2025
Co-founder and CEO Brian Chesky and his team stopped short of sharing what those new businesses will be specifically. Read More
Dertour Group acquires remaining Hotelplan Group brands
News / Online
Dertour Group acquires remaining Hotelplan Group brands
By Morgan Hines | February 12, 2025
Following HomeToGo's acquisition of Interhome, Dertour Group has acquired the remaining Hotelplan Group businesses from Migros. Read More
Klook lands $100M to expand in Asia and beyond
News / Online
Klook lands $100M to expand in Asia and beyond
By Linda Fox | February 11, 2025
The latest funding for the Asia-based platform comes 14 months after the company raised $210 million in a Series E+ round in December 2023. Read More
Exoticca receives €25M to expand presence, build out AI technology
News / Technology
Exoticca receives €25M to expand presence, build out AI technology
By Morgan Hines | February 11, 2025
The €25 million comes in the form of a venture debt facility from BBVA Spark, following the company’s recently completed €60 million Series D round which was headed up by Quadrille Capital. Read More
Superlogic receives $13.7M to transform customer engagement
News / Startups
Superlogic receives $13.7M to transform customer engagement
By Morgan Hines | February 7, 2025
The round was led by Powerledger and included participation from 10SQ, Nima Capital, Sangha Capital, Actai Unicorn Fund, Liquid 2 Venture and Hyla Liquid Venture Fund. Read More
Phocuswright Europe 2025: New Age(nts) in the spotlight
News / Online
Phocuswright Europe 2025: New Age(nts) in the spotlight
By PhocusWire | February 7, 2025
Join the industry's leading thinkers at Phocuswright Europe in Barcelona from June 10-12 to debate and dissect the latest developments, share insights and help formulate strategy. Read More
How "Operator" changed the travel shopping game
Opinion / Online
How "Operator" changed the travel shopping game
By Christian Watts - Magpie | February 6, 2025
OpenAI's "Operator" has the potential to remove much of the manual work from travel search and booking as well as enable deeper research and more flexibility. Read More
The Phocuswright Conference 2026