Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

CEO Spotlight: Alberto Gutierrez of Civitatis
News / Online
CEO Spotlight: Alberto Gutierrez of Civitatis
By Linda Fox | February 5, 2025
In an interview in the PhocusWire studio Alberto Gutiérrez discussed the growth of tours and activities marketplace Civitatis, attracting investment and its focus on Latin America. Read More
Intrepid builds on $1B ambition with acquisition of Sawadee
News / Online
Intrepid builds on $1B ambition with acquisition of Sawadee
By Linda Fox | February 4, 2025
Intrepid said the acquisition of the Netherlands-based company will add $62 million in revenue and 20,000 customers a year. Read More
CEO Spotlight: Lisa Chen of ToursByLocals
News / Technology
CEO Spotlight: Lisa Chen of ToursByLocals
By Morgan Hines | January 31, 2025
ToursByLocals is poised for growth with a recently updated technology base intended to improve the 15-year-old private tour company’s strategy, according to CEO Lisa Chen. Read More
Smartify adds £1.5M to boost visitor engagement at museums and galleries
News / Technology
Smartify adds £1.5M to boost visitor engagement at museums and galleries
By Linda Fox | January 30, 2025
The company offers museums, galleries and other attractions apps that are tailored and branded to their venue and helps to drive engagement through augmented and virtual reality and artificial... Read More
OpenAI debuts "Operator" agent that can book travel
News / Technology
OpenAI debuts "Operator" agent that can book travel
By Mitra Sorrells | January 24, 2025
While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change. Read More
4 ways generative AI will impact travel startups
News / Startups
4 ways generative AI will impact travel startups
By Phocuswright Research | January 21, 2025
Generative artificial intelligence has the potential to be so disruptive in the coming years, which makes planning ahead increasingly difficult for startups and investors considering investment or... Read More
Daytrip - Launch pitch at The Phocuswright Conference 2024
Interview / Online
Daytrip - Launch pitch at The Phocuswright Conference 2024
By PhocusWire | January 21, 2025
Since launching in Europe in 2015, Daytrip has expanded to offer its private car service in more than 130 countries around the world. Read More
Superlogic - Launch pitch at The Phocuswright Conference 2024
Interview / Distribution
Superlogic - Launch pitch at The Phocuswright Conference 2024
By PhocusWire | January 16, 2025
Superlogic provides a platform that helps brands bring global music, sports, dining and cultural experiences to consumers with the click of a button. Read More
Purple Elephant Ventures raises $4.5M to build travel technology in Africa
News / Startups
Purple Elephant Ventures raises $4.5M to build travel technology in Africa
By Morgan Hines | January 15, 2025
Purple Elephant Ventures aims to make Africa a leading player in regenerative tourism, focused on creating a travel sector that is sustainable and inclusive through “cutting-edge” technology. Read More
Is India’s travel sector on the verge of a boom?
News / Online
Is India’s travel sector on the verge of a boom?
By Morgan Hines | January 15, 2025
Some claim India’s trajectory looks similar to China’s path a dozen or so years ago in terms of discretionary spending. Read More
Logitix - Launch pitch at The Phocuswright Conference 2024
Interview / Online
Logitix - Launch pitch at The Phocuswright Conference 2024
By PhocusWire | January 10, 2025
Logitix, a Victory Live company, provides a live event ticketing solution for the travel industry through partnerships with sports organizations, performing arts venues and music events.  Read More
Tripadvisor partners with Perplexity to improve trip planning
News / Technology
Tripadvisor partners with Perplexity to improve trip planning
By Linda Fox | January 9, 2025
The partnership sees the integration of Tripadvisor’s reviews, AI generated summaries and more than 300,000 experiences from Viator with Perplexity’s chatbot-style search capabilities. Read More
A new era for travel startup investing
News / Startups
A new era for travel startup investing
By Phocuswright Research | January 7, 2025
According to a Phocuswright report, generative AI is expected to transform the travel industry and how companies operate, potentially reducing the need for funding in the long run. Read More
How blockchain can revolutionize customer engagement in travel
Opinion / Technology
How blockchain can revolutionize customer engagement in travel
By Can Taner - Bitpace | January 3, 2025
Travel loyalty programs are becoming outdated and blockchain-based token systems may be the new solution. Read More
Opportunity rising in tours, activities as interest in experiences continues
News / Online
Opportunity rising in tours, activities as interest in experiences continues
By Morgan Hines | January 3, 2025
The desire to make ensure the experiences a traveler wants are available to book continues to be a priority. Read More
The Phocuswright Conference 2026