Tours & Activities

In partnership with

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Online

Multimodal tour company Great Rail Journeys acquired by Vitruvian Partners

By Morgan Hines | May 5, 2025

Luxury travel specialist Great Rail Journeys offers multimodal tours, with 400 itineraries in 40 countries. Read More

News / Online

Amid "uncertain" times, Airbnb reports mixed financial results

By Morgan Hines | May 1, 2025

Brian Chesky, co-founder and CEO of Airbnb, said the results show that “no matter what’s happening in the world,” people will continue to choose to use Airbnb. Read More

News / Technology

Hostelworld builds on social strategy to connect travelers

By Abby Crotty | May 1, 2025

Hostelworld's "global trip plan marketplace" will encourage travelers to download the app and build a proprietary data set for its AI models. Read More

News / Technology

GetYourGuide launches AI tools, expands to shows, events

By Morgan Hines | April 28, 2025

The marketplace for experience discovery and booking announced an array of new features, including AI insights for content, seat selection and more. Read More

Opinion / Technology

Technology’s role in furthering sustainable travel, economic inclusion

By Ragnar Fjölnisson, Kaptio | April 28, 2025

Ragnar Fjölnisson, co-founder and chief product officer of Kaptio, explains why technology’s role in sustainable travel is more important than ever. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Airbnb, Hopper, Amex and more...

By PhocusWire | April 25, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Will the tours and activities sector turn to autonomous experiences?

By Morgan Hines | April 25, 2025

Like the rest of the travel industry, the future of the tours and activities sector is likely to be altered by artificial intelligence, though exactly how remains to be seen. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Expedia Group, FLYR, PayPal and more...

By PhocusWire | April 18, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

Opinion / Technology

You've spent 20 years optimizing for humans: Now it's time to optimize for AI

By Brennen Bliss - Propellic Travel Marketing | April 17, 2025

Brennen Bliss, CEO of Propellic Travel Marketing, shares tips and tactics to optimize travel websites for AI systems. Read More

News / Technology

The impact of AI on the operations of travel companies

By Phocuswright Research | April 16, 2025

The first of a Phocuswright Research series on The New Age(nts) Trend looks at how AI impacts company operations with panelists from Anna Jaffe from Mobi.ai, Bobby Healy from Mann and Meili and Tim... Read More

News / Technology

PhocusWire's weekly travel tech news briefs: SITA, IATA, Fora Travel, Directo and more...

By PhocusWire | April 11, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

How Destination Toronto developed its AI assistant 6ix

By Linda Fox | April 8, 2025

Destination Toronto unveiled its AI chatbot 6ix last year, and through the initiative, the DMO is gaining insights on how users are engaging with its content. Read More

News

Phocuswright Europe 2025: Shaping the next era of travel

By PhocusWire | April 7, 2025

The Phocuswright Europe 2025 program is live with the speaker line-up including executives from Airbnb, Accor, Booking.com, Expedia and Lufthansa. Read More