Thought Leadership

Opinion / Online

Why travel marketers are embracing visual storytelling

By Stephen Taylor - Sojern | April 11, 2019

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

Opinion / Technology

Lessons learned from a failed Amazon Alexa deployment

By David Berger - Volara | April 10, 2019

The success of Amazon Alexa for hospitality depends largely on how it is deployed, argues Volara CEO David Berger. Read More

Opinion / Online

Marketing buzzwords are powerful ... if you know the customer

By Matt Walker - LikeWhere | April 10, 2019

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More

Opinion / Technology

Customer data platforms in travel: Worthy of the hype?

By Valerio Fuschini - Carlson Wagonlit Travel | April 4, 2019

With the increasing competition for customers, TMCs are crying out for cross-functional windows into traveler data, but are customer data platforms the answer? Read More

Opinion / Technology

How smaller travel brands can ride the personalization wave

By Matt Langie - Adara | April 2, 2019

Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach. Read More

Opinion / Technology

It's time to decide - standardize technology in activities, or not?

By Stephen Joyce - Rezgo | April 1, 2019

The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain. Read More

Opinion / Distribution

Dear, airlines - are you new distribution compatible?

By Ian Heywood - Travelport | April 1, 2019

The 16.1 standard for NDC will only get you so far. You can just about book an airline seat with it. But not much else. So it is not much use to anybody. Read More

Opinion / Online

Women's Leadership: Out with soft skills, in with strategic skills

By Kirsteene Phelan - Rome2Rio | March 26, 2019

The use of terms like "soft skills" in business is a disservice to all in online travel, particularly to women. Here's why it's time to redefine the skill set. Read More

Opinion / Technology

Rental car companies need to evolve now, or they will die

By Rob Cosentino - Epsilon | March 22, 2019

Similar to other industries, there is a need for evolution by both traditional car rental companies and rideshare services to stay competitive. Read More

Opinion / Technology

Why does the financial community not value digital innovation at airlines?

By Lennart Dobravsky - Lufthansa Innovation Hub | March 20, 2019

Lufthansa Innovation Hub used AI to analyze the major themes discussed by Wall Street and top management executives of five major airlines during earnings calls between 2015 and 2018. Read More

Opinion / Technology

The effect of IPOs on transportation network companies like Uber and Lyft

By Dave Kilduff - Windy City Limousine & Bus Worldwide | March 19, 2019

There's good disruption and bad, and plenty of corporate travel buyers will argue whether the disruption in ground transportation by transportation network companies like Uber and Lyft has been good or... Read More

Opinion / Distribution

Are urban mobility apps the new online travel agencies?

By David Litwak - Mozio | March 13, 2019

As more money gets poured into the sector, it's time to start thinking about urban mobility and how it intersects with the travel industry. Read More

Opinion / Online

Reality check: Airbnb still has a long way to go after HotelTonight deal

By Max Starkov - HEBS Digital | March 12, 2019

The hoopla over the Airbnb purchase of HotelTonight needs further analysis, with more challenges than opportunities ahead for the new owner if it wants to become an OTA. Read More

Opinion / Technology

Will travel brands bend to join the mobile "fold"?

By Glenville Morris - Travelport Digital | March 11, 2019

Project Valley has finally become more than just a project. It became a proper announcement, with a proper release date but more importantly, it became a proper device: the Samsung Galaxy Fold. Read More

Opinion / Technology

Time to talk - using Google Assistant to book a hotel room

By Pablo Delgado - Mirai | March 7, 2019

It is becoming clearer that using voice commands to search for and book hotels is going to be disruptive in the hotel industry and will soon be changing the rules of the game. Read More

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