Thought Leadership

Opinion / Technology

The true cost of not protecting customer data in travel

By Peter Matthews - Nucleus | July 30, 2019

If data breaches can happen to some of the biggest players in the business, whose cyber security budgets dwarf most businesses, how exposed are smaller groups and individual hotels? Read More

Opinion / Distribution

NDC check, part 1: Is next-gen airline distribution taxiing or taking off?

By Philippe Der Arslanian - Answair | July 26, 2019

Despite the ineluctable NDC promise carried aggressively by the leading airlines, others seem to be adopting a wait-and-see approach. Read More

Opinion / Online

Being your own boss - the importance of web content for tour and activity providers

By Chris Torres - Tourism Marketing Agency | July 19, 2019

If you run a tour or activity company in 2019, you cannot succeed without a high‐performing website. Read More

Opinion / Online

You’re not in tourism - a digital world means you’re in entertainment

By Charles Cunningham - Sparkloft Media | July 12, 2019

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More

Opinion / Distribution

How metasearch became the most important marketing channel in travel

By Pablo Delgado - Mirai | July 10, 2019

Six years on from their early phases, metasearch engines now dominate, exceeding investment in other ads in 2017 and growing even faster ever since. Read More

Opinion / Online

Why travel marketers must be always on and multichannel

By Stephen Taylor - Sojern | July 4, 2019

To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More

Opinion / Distribution

How independent hotels can win direct bookings

By Max Starkov - NextGuest Digital | July 3, 2019

Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More

Opinion / Online

The Amazon effect on travel customer service: Patience is no longer a virtue

By Ford Blakely - Zingle | June 28, 2019

The old saying that patience is a virtue is no longer valid. Not in today’s world, where top brands like Amazon, Uber and Netflix have changed the expectations of consumers. Read More

Opinion / Technology

Using relevance to future-proof travel brands in a downturn

By Michael Cahan - ADARA | June 26, 2019

Modest demand growth requires a shift in thinking for travel marketers, who will need to try a bit harder to win their share of wallet in a tightening market. Read More

Opinion / Online

How Instagram breathed new life into destination marketing

By Richard Black - Sojern | June 21, 2019

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More

Opinion / Online

Industry innovation: Insider perspectives on how to make tourism better

By Voyager HQ | June 20, 2019

The in-destination segment - worth an estimated $150 billion - continues to capture its fair share of attention in the broader travel industry. But it is evolving fast. Read More

Opinion / Online

The evolution of the user experience in online business travel

By Simon Carmouche - PredictX | June 19, 2019

It feels like the industry is finally getting around to giving some long-overdue attention to the relative quality of the user experience of booking and trip itinerary management. Maybe not? Read More

Opinion / Online

The A-to-Gen Z of travel loyalty

By Craig Brennan - SwitchFly | June 14, 2019

The next generation of consumers don’t want one-size-fits-all rewards. They want to be recognized as individuals and they want rewards that are relevant to their needs and to their travel journey. Read More

Opinion / Technology

Will sightseeing buses be first to globally scale with autonomous vehicles?

By Alex Bainbridge - Autoura | June 12, 2019

Robo-taxis are a fool's errand. Instead, delivering experiences such as sightseeing via autonomous vehicle makes for a better near-term strategy. Read More

Opinion / Online

What happens to rate parity when Airbnb is an online travel agency?

By Gino Engels - OTA Insight | June 11, 2019

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More

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