Thought Leadership

Opinion / Technology

The economic benefits of a tech-first traveler safety strategy

By Michael Becker - GeoSure | September 6, 2019

Technology can be the key to improving traveler safety and confidence, ultimately creating economic benefits for destinations. Read More

Opinion / Distribution

Google price-matching: Are hotel bookings next?

By Gino Engels - OTA Insight | September 6, 2019

With Google testing a "lowest fare" price guarantee on flights, what happens if the guarantee extends to hotels? Read More

Glassbox op ed customer experience in aviation

Opinion / Online

Tackling aviation's top customer experience issues through data

By Francesca Pezzoli - Glassbox Digital | September 4, 2019

Data and digital tools are the basis of a positive customer experience in the airline industry. Read More

Opinion / Online

Return on Ethics - abandoning high‐pressure sales tactics can make travel marketing better

By Parry Malm - Phrasee | September 2, 2019

Natural anxieties about travel make consumers particularly susceptible to pressure tactics, with the invisible hand of the market pushing the envelope (perhaps a little further than it should have). Read More

Opinion / Technology

How predictive analytics is helping airlines see through the clouds

By Benjamin Cany - Amadeus | August 30, 2019

With so many business, sports and cultural events happening around the world, airlines have traditionally found it challenging to keep up with local events. Read More

Opinion / Technology

Are you really doing data-driven marketing or do you just think you are?

By Volkan Çağsal - Adphorus | August 28, 2019

By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for optimal and targeted media buying and creative messaging. Read More

Opinion / Online

Why loyalty programs are key to meeting business travelers' demands

By Phil Seward - Collinson | August 23, 2019

With demand for business travel only continuing to increase, airlines, airports and hotels are turning towards their loyalty programs to address the needs of these frequent fliers. Read More

Opinion / Online

On the road to gender parity... are we there yet?

By Traci Mercer - Sabre Travel Network | August 20, 2019

As an idealistic young woman, I was confident that, after the decades of accomplishments from women, we had proved that gender has no bearing on intelligence - yet a striking gender imbalance in... Read More

Opinion / Distribution

What’s next for Google’s expansion into vacation rentals?

By James Burrows - Rentals United | August 16, 2019

With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More

Opinion / Distribution

Careful what you wish for: Attribute-based selling isn't all it's cracked up to be

By Tim Peter - Tim Peter & Associates | August 15, 2019

It doesn't seem that guests really need attribute-based selling, and it's unrealistic to assume that the model will both improve prices for guests and drive more revenue. Read More

Opinion / Distribution

OTAs, margins and supply - lessons for tours and activities from battles elsewhere

By Olan O’Sullivan - TrekkSoft | August 6, 2019

Are the investments by Booking Holdings and TripAdvisor about supporting their consumer offerings rather than offering compelling solutions for operators to run their businesses? Read More

Opinion / Online

To self-book or not to self-book - that is the business travel question

By Mike Baker - Lola | August 5, 2019

A study reveals that frequent business travelers feel they’re wasting time booking their own travel AND wasting time having someone else book it for them. Read More

Opinion / Distribution

Threatless: Why the OTA-tech alignments in activities aren’t a big deal

By Douglas Quinby - Arival | August 5, 2019

These developments may only pertain to a few thousand operator customers across these systems that also use these OTAs. And really only a smaller few that closely follow the industry politics across the... Read More

Opinion / Distribution

Suppliers, beware: A threat lurks in tours and activities distribution

By Tao Tao - GetYourGuide | August 1, 2019

There is a growing threat to the future of tours and activities: the loss of independence in reservation systems, thanks to acquisitions by TripAdvisor and Booking Holdings. At GetYourGuide, we don’t... Read More

Opinion / Distribution

NDC Check, part 2: Next-gen airline distribution could be ready to fly

By Philippe Der Arslanian - Answair | July 31, 2019

Transformation, Proven ROI and Push-and-pull are the three drivers that are fully interrelated and need to be addressed simultaneously by airlines. Read More

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