Thought Leadership

Opinion / Technology

Future proof, defined: 10 things to look for when considering new hotel tech

By David Berger - Volara | October 16, 2019

In the hotel industry, where cost often drives decisions over value, the term "future proof" is often heard, yet equally often ignored. Read More

Opinion / Technology

Thomas Cook - Tech lessons for small travel businesses from the fall of a giant

By George Dumitru - WBE.travel | October 15, 2019

The reasons for Thomas Cook’s collapse will become clearer over time, but for now here are some of its issues which should provide SMEs with some talking points for the boardroom and water cooler alike. Read More

Opinion / Technology

Travel brands, take note: The Age of Convergence is here

By Klaus Kohlmayr - IDeaS | October 11, 2019

The Age of Convergence isn’t a pie‐in‐the‐sky idea or something that may happen in the future. Convergence is already happening every day, and it’s a part of our daily lives, even if we can’t see it. Read More

Opinion / Technology

When it comes to LiDAR and the opportunities in travel, Elon Musk is wrong

By Sam Kamel - iinside | October 9, 2019

Rather than dramatically ringing the death knell for LiDAR, Musk's comments earlier this year merely underscore the fact that LiDAR has an awareness issue, no pun intended. Read More

Interview / Startups

The Future Of Travel Experience: A view from mega-investor Andreessen Horowitz

By Jeff Katz - Journera | October 8, 2019

Jeff Katz talks to one of the biggest names in venture capital and a major investor in travel companies: Jeff Jordan, the managing partner of Andreessen Horowitz and ex-CEO of OpenTable. Read More

Opinion / Online

The influencer marketing metrics travel brands are missing

By Rachel Jean-Firchau - Nativo | October 4, 2019

Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions. Read More

Opinion / Technology

Consolidation to come in technology for tours and activities

By Douglas Quinby - Arival | October 2, 2019

Scores of overlooked companies are laying the essential plumbing to wire up travel’s third-largest and most fragmented sector. Read More

Opinion / Online

For women in travel, the path to leadership is often a road without a map

By Cara Whitehill - Traxo | October 2, 2019

Graham Greene, the famous British writer and MI6 agent, wrote a fascinating and hilarious travelogue about his monthlong trek through the wilds of Liberia, in coastal West Africa, called Journey... Read More

Opinion / Online

A unicorn illuminated: What the vacation rental industry can learn from Sonder

By Drew Patterson - Transparent | October 1, 2019

Much of Sonder’s success is attributable to the underlying characteristics of short-term rental category, not a unique approach Sonder developed. Read More

Opinion / Technology

What a trip: How DMOs can leverage the power of AI

By Amrita Gurney - CrowdRiff | September 30, 2019

Artificial intelligence can help destination marketers deliver a more personalized experience to visitors. Read More

Opinion / Online

What the travel sector can learn from the demise of Thomas Cook

By Sooho Choi - Publicis Sapient | September 26, 2019

Unlike the leading OTAs or the low-cost airlines whose business models necessitated digital capability to reduce cost, Thomas Cook was unable to find the omnichannel strategy that represented... Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

Opinion / Online

Trip Planning 3.0 – this time it’s more than personal

By Manuel Hilty - Nezasa | September 13, 2019

Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers. Read More

Opinion / Online

Rethinking the (broken) travel marketing funnel

By Bill Chase - Koddi | September 11, 2019

As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More

Opinion / Online

Evaluating the C-suite: A dearth of women at the top

By Jamie Biesiada - Travel Weekly | September 9, 2019

The travel industry is built largely on the backs of women, yet female leadership in the C-suite and the investment companies that own stakes in large agencies or travel companies is still lacking. Read More

Most Popular
Latest Stories