Startup Hotel Tonight claims its iPhone app can handle the world's fastest hotel bookings.
Get your stopwatches ready.
The company produced a YouTube video of the four-click searching and booking process. Once the app is fully loaded, consumers can book a hotel room in 8.5 seconds, the company claims.
Here's the video -- you be the judge.
Of course, the video assumes that you already know which property you want to book so there really is no searching for a hotel in the above example.
Hotel Tonight says it was able to streamline the process because it is the first travel company built from the ground up for mobile usage and mobile hotel transactions, you can only book a room for that night so there's no need to enter dates, and Hotel Tonight also makes certain assumptions about the customer.
For example, the Hotel Tonight app assumes that the person making the reservation is the device owner.
Hotel Tonight's choice of properties are limited at this point, but more hotels and additional cities are on the way, as is an Android app.
Other hotel-booking apps require a lot more clicks, Hotel Tonight says.