Sounding Off

Interview / Startups

Sounding Off: Risky startup investments now have a new risk attached

By PhocusWire | June 26, 2020

Startups have to contend with surviving the crisis, but they must also climb a hill in terms of the viability of their product or service for the long term and in the "new normal." Read More

Interview / Distribution

Sounding Off: Travel retailing's time has come

By PhocusWire | June 19, 2020

Perhaps now more than ever, travelers are going to be asking more from the companies that get them where they need to go and accommodate them once they're there. Read More

Interview / Technology

Sounding Off: State-backed or multi-brand travel projects rarely work

By PhocusWire | June 12, 2020

There are countless ways to offer support from the state but creating, operating and maintaining a brand new service that seeks to challenge the status quo may not be the best use of a government's... Read More

Interview / Online

Sounding Off: COVID-19 protocols aren't forever - but should they be?

By PhocusWire | June 5, 2020

It would be a fool that bets against hygiene being the most important consideration for guests across the hospitality spectrum for decades to come. Read More

Interview / Online

Sounding Off: What role does the industry play in right vs. wrong?

By PhocusWire | May 29, 2020

If this incredibly turbulent period in the history of the travel industry ends without a collective realization that everyone can do their bit and show leadership across a wide range of issues, then it... Read More

Interview / Online

Sounding Off: Be careful where you place your marketing bets

By PhocusWire | May 22, 2020

It's too easy to knock one particular type of intermediary, without considering what might be lurking in the background. Read More

Interview / Online

Sounding Off: The unspoken reality is that demand may collapse

By PhocusWire | May 15, 2020

What the industry should be bracing itself for is to be hugely disappointed that demand isn't there because, simply, consumers are too fearful to travel or have lost their discretionary spend. Read More

Interview / Online

Sounding Off: There is no single metric for success right now (there are many)

By PhocusWire | May 8, 2020

The industry is not going through such straightforward times as those when the success metric to use was market share. So it's time to think deeper and wider. Read More

Interview / Startups

Sounding Off: Survival of the fittest is a mental game

By PhocusWire | May 1, 2020

The most important role that founders and executive teams can take on now is disseminating the strategic gaps quickly and identifying who is the best placed in an organization to take on the duty of... Read More

Interview / Online

Sounding Off: It's unknown where tours and activities fit in the distribution mix

By PhocusWire | April 24, 2020

Will travel intermediaries be as interested in tours and activities as they have been once travel resumes post-coronavirus? Read More

Interview / Online

Sounding Off: The right strategy can alter a brand's course

By PhocusWire | April 17, 2020

A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other... Read More

Interview / Online

Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus

By PhocusWire | April 10, 2020

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More

Interview / Distribution

Sounding Off: In a post-coronavirus world, it's trains before planes

By PhocusWire | April 3, 2020

Air travel will come back, for sure. But travelers shifting to rail might be a lasting outcome from the current climate (no pun intended). Read More

Interview / Technology

Sounding Off: Travel bailouts are not simple tasks to manage

By PhocusWire | March 27, 2020

It seems more likely that any form of state aid will go only to propping up the travel-facing operations that inspire people to travel or are functional elements of a trip. Not the ecosystem... Read More

Interview / Distribution

Sounding Off: Rules are there to be broken

By PhocusWire | March 20, 2020

It wouldn't be at all surprising if there is a movement that eventually emerges which proposes tearing up the industry's old rule books and demands that business is carried out in a more caring way. Read More

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