Sounding Off

Interview / Online

Sounding Off: All that talk about being brilliant communicators should be real

March 13, 2020

Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More

Interview / Online

Sounding Off: Coronavirus could trigger the travel marketing overhaul many want

By PhocusWire | March 6, 2020

Many companies in the industry have wanted a shift away from relying heavily on Google for customer acquisition. They may finally get their wish. Read More

Interview / Online

Sounding Off: Do consumers want a travel subscription? Maybe…

By PhocusWire | February 28, 2020

As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More

Interview / Startups

Sounding Off: Startups should think big but think realistically

By PhocusWire | February 21, 2020

Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More

Interview / Startups

Sounding Off: Startups should consider giving something away for the greater good

By PhocusWire | February 14, 2020

Peak Kayak and its investment/acquisition policy might seem alien to many startups or growing businesses as we enter the 2020s, but it shouldn't be ruled out for fear of dilution of the potential... Read More

Interview / Technology

Sounding Off: Safety should be at the forefront of improving business travel

By PhocusWire | February 7, 2020

Safety features should not be considered “added” to any travel program - they should be common and expected. Read More

Interview / Technology

Sounding Off: Try the shiny new tech but never expect results

By PhocusWire | January 31, 2020

Technologists will always want to play but the beancounters upstairs often do not have the patience to let the nerds in the basement figure out if something new is relevant to a brand's strategic vision... Read More

Interview / Online

Sounding Off: The challenge of reducing travel in the travel industry

By PhocusWire | January 24, 2020

Conversations about sustainability are difficult to have across all industries, including travel, but it’s time to have them. Read More

Interview / Online

Sounding Off: Hipmunk's demise is a lesson to all

By PhocusWire | January 17, 2020

As cold and neutralized by PR as a company could muster, SAP Concur may well have summarized the history of Hipmunk in one sentence. Read More

Interview / Online

Sounding Off: Regulate for sustainability as we do for safety and security

By PhocusWire | January 10, 2020

We are now at the point where leaders in every corner of the sector need to collectively think about the future of their businesses - and their ability to serve customers and maintain the fabric of the... Read More

Interview / Online

Sounding Off: A year of PhocusWire's weekly editorials

By PhocusWire | December 20, 2019

Quotes from executives from every corner of the industry have inspired us every week to share our views on what they really mean and the impact on the market. Read More

Interview / Online

Sounding Off: Startups and established brands have hidden motivations

By PhocusWire | December 13, 2019

By welcoming innovation from the outside, companies not only get a different way of thinking but often an important non-travel perspective that questions why things have always been done that way. Read More

Interview / Online

Sounding Off: Every travel brand needs to find a new route to customers

By PhocusWire | December 6, 2019

Whether it's Amazon or some other channel, the current process for customer acquisition is unlikely to remain in its current guise for much longer. Read More

Interview / Online

Sounding Off: Google will have the lunch of tours and activities as well

By PhocusWire | November 29, 2019

It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More

Interview / Online

Sounding Off: Rebrands are brave but sometimes don't go far enough

By PhocusWire | November 15, 2019

Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More

Most Popular
Latest Stories