Sounding Off

Interview / Online

Sounding Off: Sustainability efforts in travel can't be all talk, little action

By PhocusWire | October 9, 2020

Sustainability needs to remain firmly on the corporate agenda and travelers must vote with their wallets, supporting those with solid green strategies. Read More

Interview / Distribution

Sounding Off: Like it or not, Big Tech is in the driver's seat

By PhocusWire | October 2, 2020

COVID-19 has caused an acceleration of e-commerce adoption, which is making the world's largest tech platforms even more influential. Read More

Interview / Technology

Sounding Off: As hoteliers eye recovery, they must be smart about technology

By PhocusWire | September 25, 2020

Intelligent technology will be fundamental to getting hotels back in business, as it will ultimately shape the guest experience. Read More

Interview / Distribution

Sounding Off: Changing the message to nudge consumers back to travel

By PhocusWire | September 18, 2020

Perhaps there are things the industry can do now to help consumers calculate the risk of travel. Read More

Interview / Startups

Sounding Off: For travel startups to survive, they must reduce spend

By PhocusWire | September 11, 2020

Re-examining business models and running skeleton organizations - alongside expectations of ongoing innovation - has made startups grow up faster. Read More

Interview / Online

Sounding Off: Stop burying your head in the sand over diversity in travel

By PhocusWire | September 4, 2020

Action around diversity is the important thing because it’s a step forward. It’s a drawing of a line in the sand (rather than burying your head in it) for what has gone before and a commitment to... Read More

Interview / Technology

Sounding Off: Hotels should think what to do with their empty space

By PhocusWire | August 28, 2020

Recovery is uncertain, perhaps long-term, so thinking "smaller and smarter" is likely the best strategy for any part of the travel ecosystem through the rest of the year and into 2021. Read More

Interview / Online

Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues

By PhocusWire | August 21, 2020

Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More

Interview / Online

Sounding Off: State-industry alliances could be the best pandemic recovery route to take

By PhocusWire | August 14, 2020

The idea of governments, regional authorities and other public bodies getting involved in strategic decisions and running the infrastructure that could underpin a reemerging sector is one that should be... Read More

Interview / Online

Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience

By PhocusWire | August 7, 2020

The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More

Interview / Online

Sounding Off: Google's playing of the "competition" card will irk many

By PhocusWire | July 31, 2020

Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers. Read More

Interview / Online

Sounding Off: Time to push forward but not be afraid of digitalization

July 24, 2020

Digitalization shouldn't scare the travel, tourism and hospitality industry, nor the customers that fly in its aircraft, sleep in its beds, ride in its vehicles and enjoy its activities. Read More

Interview / Online

Sounding Off: OTA version 2.0 is likely to come from outside the travel industry

By PhocusWire | July 17, 2020

The brands that are able to position themselves in this as-yet undetermined role will most likely be all things to all people - selling more than just a form of accommodation and a flight. Read More