Sounding Off

Interview / Online

Sounding Off: Travel is done preserving - it's time to move on

By PhocusWire | February 12, 2021

Businesses do not (or at least should not) like luck being an important factor in how they operate. But it will probably end up playing a key role in how 2021 develops. Read More

Interview / Startups

Sounding Off: Why startups should be careful with their roadmaps

By PhocusWire | February 5, 2021

Thankfully, the sector has (mostly) moved on from the days of the "travel is totally broken - we're going to fix it" messaging from startups. Read More

Interview / Online

Sounding Off: The real key to getting bookings? Inspiring traveler confidence

By PhocusWire | January 29, 2021

The travel industry isn’t good at negative messaging, with one or two exceptions, but some say now is a good time to find some positives by exploiting a little of the negative. Read More

Interview / Online

Sounding Off: You don't have to always bet on business

By PhocusWire | January 22, 2021

The spirit of principled behavior that was demonstrated so well and effectively at times during 2020 should be something for the travel sector to build on. Read More

Interview / Online

Sounding Off: Venture capital providers are not demonstrating diversity with investments

By PhocusWire | January 15, 2021

Perhaps a question at the top of a founder's list, when under the spotlight during a pitch, is what is the VC's history and strategy on investing in startups with Black founders. Read More

Interview / Distribution

Sounding Off: GDS consolidation can only be considered after survival

By PhocusWire | January 8, 2021

There could eventually be a big shake-up in the distribution landscape - in how partnerships are struck, what content is distributed and by who and perhaps, most importantly, who pays? Read More

Interview / Online

Sounding Off: 2020 year in review

By PhocusWire | December 18, 2020

See our collection of every PhocusWire weekly editorial from 2020. Read More

Interview / Online

Sounding Off: Battle of the "best" in online travel is just getting started

By PhocusWire | December 11, 2020

Let's not, for a moment, dampen the mood that has started creeping into the psyche of leaders in the online travel market in recent weeks. Read More

Interview / Online

Sounding Off: Change can't come until you understand how

By PhocusWire | December 4, 2020

The travel industry does not have a great track record when it comes to managing change - often the technology is blamed, often the lack of collaboration and willingness to share and/or thin margins. Read More

Interview / Online

Sounding Off: The promise of a new marketing process won't be easy to reach

By PhocusWire | November 27, 2020

In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More

Interview / Online

Sounding Off: The bigger promise offered by a vaccine

By PhocusWire | November 20, 2020

For all the talk by countless leaders in the travel industry this year about reflection, few are looking beyond their own operations and kickstarting their ability to get everyone moving again. Read More

Interview / Online

Sounding Off: Forget who you know - what is it you want to achieve?

By Jill Menze | November 13, 2020

As travel brands build back, they need to assess what leadership competencies are necessary to get them to where they want to be. Read More

Interview / Online

Sounding Off: Booking early is great but not in the DNA of attractions

By PhocusWire | November 6, 2020

Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More

Interview / Online

Sounding Off: Coronavirus strategies might have unintended longevity

By PhocusWire | October 30, 2020

The travel restrictions imposed on people for the better part of 2020 might inspire a wider appreciation of their own cultures, attractions, cities and more. Read More