Sounding Off

Interview / Online

Sounding Off: There's no masking mainstream ambitions in travel

By PhocusWire | May 28, 2021

It's worth remembering that Airbnb has been attempting to place itself in the mainstream for quite some time, rather than it trying to do so as part of some kind of new strategy now. Read More

Interview / Online

Sounding Off: The travel industry must not be a turn-off for those with ideas

By PhocusWire | May 21, 2021

Nurturing new ideas and attracting bright people to the sector, in spite of the issues that will be in place for some time, should be a challenge that those with the means to help must grasp. Read More

Interview / Online

Sounding Off: Travel is an emotional experience - now more than ever

By PhocusWire | May 14, 2021

Travel brands will do well to consider the different types of emotions that people currently have, even if there is zero chance of them getting a booking from them this year. Read More

Interview / Online

Sounding Off: The travel management landscape had to change

By PhocusWire | May 7, 2021

Two significant deals in business travel this week are an indication of where that sector currently finds itself - taking a few chances and capitalizing on the digitalization of the travel... Read More

Interview / Online

Sounding Off: Perception of "risk" is one of many factors to overcome

By PhocusWire | April 30, 2021

The industry's role to make sure it does everything it can to take every conceivable eventuality into account when it says it's looking after customers. Read More

Interview / Online

Sounding Off: A big deal for some is not a big deal for all

By PhocusWire | April 23, 2021

Annoying as it might be for smaller players, the likes of Expedia Group and the mega-brands in the market arguably have the resources to embark on major projects in tandem with other developments. Read More

Interview / Online

Sounding Off: Remote working on a cruise will require more than curiosity

By PhocusWire | April 16, 2021

It will take more than just a steady set of sea legs and desire to hang out with thousands of cruise passengers for a remote-working-on-a-cruise initiative to get much traction. Read More

Interview / Online

Sounding Off: Travelers may have other goals than doing the right thing

By PhocusWire | April 9, 2021

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More

Interview / Online

Sounding Off: Airbnb isn't a community - it's a business

By PhocusWire | April 2, 2021

The real test of the company comes from hereon with its quarterly figures, strategic initiatives that boost them and destroying the competition. Read More

Interview / Technology

Sounding Off: The truest test of a travel brand? Disruption

By PhocusWire | March 26, 2021

This will be found in a combination of honesty, the speed with which a brand makes good on refunds, implementing health protocols, not capitalizing publicly on the misfortune of other companies and... Read More

Interview / Online

Sounding Off: Consolidation in rentals will be the story of 2021

By PhocusWire | March 19, 2021

What seems to be an important factor in this scenario is how the biggest platforms in the market, such as Airbnb, Vrbo and Booking.com, might react. Read More

Interview / Online

Sounding Off: Brave or foolhardy - a tip of the hat for trying

By PhocusWire | March 12, 2021

There will be some who consider it a brand extension too far; others will admire Kayak for simply having a go at something new. Read More

Interview / Online

Sounding Off: No matter the state of travel, sustainability must be a priority

By PhocusWire | March 5, 2021

Travel brands MUST look at their efforts on the sustainability agenda now, during the recovery rather than as a line item to tackle once operations are back to decent levels. Read More

Interview / Online

Sounding Off: Why we must be proactive - not reactive - about collaboration

By PhocusWire | February 26, 2021

There is a chance to operate in ways that work for everyone - it just means everyone has to play their part and do the right thing. Read More

Interview / Technology

Sounding Off: Bitcoin needs to move on from its exclusive aura

By PhocusWire | February 19, 2021

The cryptocurrency world's biggest fans are often the digital world's most divisive figures (such as Elon Musk) or come across - mostly because of their tactics - as pushy nerds, hell-bent on some kind... Read More

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