Sounding Off

Interview / Technology

Sounding Off: Is the future of travel .... travel?

By PhocusWire | July 19, 2019

Blockchain-led or not, consumers are changing, alongside the very idea of tourism and travel itself. And it's probably closer than we realize. Read More

Interview / Online

Sounding Off: Brand equity counts for nothing if you don't use it wisely

By PhocusWire | July 12, 2019

Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More

Interview / Distribution

Sounding Off: Still too many questions and few answers for NDC

By PhocusWire | July 5, 2019

NDC's rocky road over the last seven years serves as a stark reminder of how complex the airline distribution landscape is and continues to be. Read More

Interview / Online

Sounding Off: The first six months of PhocusWire's weekly editorials in 2019

By PhocusWire | June 28, 2019

This week we bring you the full archive from the first six months of 2019 - here in one place. Read More

Interview / Technology

Sounding Off: Not all emerging tech is created equal

By PhocusWire | June 21, 2019

Technology can be exciting and the user experience pretty good. And brands should be applauded for dabbling with interesting new consumer interfaces to see what works. But there is a "but"... Read More

Interview / Online

Sounding Off: Another major OTA arriving is the least of the hospitality sector's worries

By PhocusWire | June 14, 2019

Understanding and meeting the changing customer is going to become the single most important investment that hotels and chains make in the years ahead, after asset improvements and other infrastructure... Read More

Interview / Online

Sounding Off: It's all about making consumers' lives easier

By PhocusWire | June 7, 2019

It's not quite "one app to rule them all" but ultra-simplicity is perhaps where the travel app marketplace could be heading. Read More

Interview / Online

Sounding Off: Stepping out from the crowd could be the only option

By PhocusWire | May 31, 2019

Running an OTA, you find yourself in a vicious circle... where everyone is doing more or less the same. Read More

Interview / Technology

Sounding Off: Failure should be a cautious part of the equation

By PhocusWire | May 24, 2019

Companies should try to push their development envelopes, just don't expect instant results and be prepared for failures to have a wider impact on the company. Read More

Interview / Online

Sounding Off: Empires on Edge ... now what?

By PhocusWire | May 17, 2019

For this special edition of Sounding Off, we've collected a series of quotes from Phocuswright Europe that really got us thinking. Read More

Interview / Online

Sounding Off: It's time to knock some leaders off their pedestals

By PhocusWire | May 10, 2019

The travel industry is all about giving people experiences and making their trips smooth and efficient. But that does not mean its leaders should seek to be the center of attention. Read More

Interview / Technology

Sounding Off: Is tech innovation enough to fix business travel?

By PhocusWire | May 3, 2019

Investors are (finally) backing the business travel sector with big bucks - but perhaps the processes that govern it are not as broken as many believe. Read More

Interview / Online

Sounding Off: A financial downturn could fuel the power of the platforms

By PhocusWire | April 26, 2019

Platforms may continue to dominate but downturns often see the emergence of new players to take on the existing giants at their own game. Read More

Interview / Startups

Sounding Off: The Middle Eastern travel startup scene can learn from errors of others

By PhocusWire | April 19, 2019

The fledgling community in the Middle East must acknowledge how other startup "scenes" have evolved and learn from the errors that have hindered new businesses. Read More