Sounding Off

Interview / Technology

Sounding Off: Personalization can be a great equalizer

By PhocusWire | April 5, 2019

Being able to spot trends within a small business's customer data does not take a huge amount of expertise, nor does it take huge amounts of investment. Read More

Interview / Online

Sounding Off: There's nothing wrong with being smart about investment cash

By PhocusWire | March 29, 2019

As unprofitable Lyft secures its multi-billion valuation IPO, startups in ground transportation and elsewhere should reflect on what their own strategy does for them. Read More

Interview / Technology

Sounding Off: The autonomous option may not be the one chosen

By PhocusWire | March 22, 2019

Second-guessing consumer behavior, especially when it comes to the introduction of new technology, is often fraught with problems. Read More

Interview / Online

Sounding Off: The dilemmas that face growing companies

By PhocusWire | March 15, 2019

The long road ahead of Airbnb after its HotelTonight acquisition is a familiar one that many brands experience as they push the button to accelerate the business. Read More

Interview / Startups

Sounding Off: Innovation in travel is only in the eye of the beholder

By PhocusWire | March 8, 2019

It's time to stop worrying about who is apparently providing the "innovation" and concentrate on ensuring that a brand keeps up with market forces, customer requirements and technology. Read More

Interview / Technology

Sounding Off: Voice-enabled devices in travel need to be given time

By PhocusWire | March 1, 2019

A touch of the "information superhighway - it'll never catch on"-type reactions to voice tech failures should be put to one side. Read More

Interview / Online

Sounding Off: Being able to shift ad budgets will please all in travel (except Google)

By PhocusWire | February 22, 2019

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

Interview / Online

Sounding Off: Digitalization can help remove mafia tag from tours and activities

By PhocusWire | February 15, 2019

Removing manual process (such as cash) and historic (perhaps unfair) relationships between supplier and the concierge as intermediary should ultimately benefit the consumer. Read More

Interview / Online

Sounding Off: China is treading a path of ideas for others to follow

By PhocusWire | February 8, 2019

Hardware and software providers may have been inspired in part by some of their counterparts in the West but China is arguably at the bleeding edge of pulling it all together for the sake of the user. Read More

Interview / Distribution

Sounding Off: Airbnb should accept that some things are done certain ways

By PhocusWire | February 1, 2019

The dull mechanics behind what is known as process shouldn't be allowed to prohibit a brand such as Airbnb from making a genuine challenge to OTAs. Read More

News / Online

QOTW: Something about an ethical dilemma

By PhocusWire | January 25, 2019

Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More

News / Distribution

QOTW: Something about following a trail of data breadcrumbs

By PhocusWire | January 18, 2019

Travel brands - especially those at the center of the Battle Of The Platforms - need to think like their Big Tech cousins, slicing and dicing data to help them capitalize on owning the customer. Read More

News / Technology

QOTW: Something about being safe from disruption

By PhocusWire | January 11, 2019

Arnold Donald of Carnival Corporation oversees a model that has worked for decades - yet it is not immune from the technology revolution that has impacted every other corner of the industry. Read More

News / Online

QOTW: Something about not being in Kansas anymore

By Kevin May | January 4, 2019

Quote from Vivek Bhogaraju of Expedia Group, in an article on PhocusWire this week. Read More

News / Online

QOTW: Something about... a 20,000-word mini-thesis on travel in 2018

By PhocusWire | December 28, 2018

After our launch in late-2017, Quote Of The Week (QOTW) quickly established itself as PhocusWire's signature sign-off to mark the end of each week. Read More

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