Sojern

Opinion / Online

World Tourism Day highlights need for sustainable destination strategies

By Richard Black – Sojern | September 25, 2023

Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come. Read More

News / Online

Sojern expands travel marketing platform with acquisition of VenueLytics

By Mitra Sorrells | July 11, 2023

VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and loyalty, increase direct bookings and drive ancillary revenue. Read More

News / Online

Phocuswright inducts Ellen Keszler, Kathleen Misunas into Hall of Fame

By PhocusWire | November 22, 2022

Phocuswright created the Hall of Fame in 2018 to honor individuals who have played an instrumental role in shaping the travel industry. Read More

News / Online

Destinations tap data to lure visitors amid travel comeback

By Kathryn Walson | October 31, 2022

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

Opinion / Online

How destinations can help travelers live their values

By Richard Black - Sojern | October 21, 2022

In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings. Read More

News / Technology

Sojern partners with GauVendi to drive direct accommodation bookings

By Jill Menze | October 21, 2022

Sojern says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales. Read More

News / Technology

Travel brands laser in on mobile experience in India

By Kathryn Walson | October 10, 2022

An ever-growing number of consumers in India are making purchases through mobile platforms. This trend is leading travel brands to heighten their focus on mobile. Read More

Opinion / Online

A tactical approach to a cookieless travel campaign

By Kurt Weinsheimer - Sojern | June 7, 2022

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More

Opinion / Online

How to increase bookings in a cookieless world

By Kurt Weinsheimer - Sojern | May 24, 2022

Marketers must not only capture first-party data in a cookieless world but also activate it. Read More

Opinion / Online

The third-party cookie is crumbling - now what?

By Kurt Weinsheimer - Sojern | May 12, 2022

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More

Opinion / Online

How “always on” strategies enable travel marketers to beat seasonality blues

By Noreen Henry - Sojern | January 31, 2022

An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More

Opinion / Online

Travel marketers must focus on the new customer-first experience

By Kurt Weinsheimer - Sojern | December 14, 2021

Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future. Read More

News / Online

The state of digital advertising in travel

By Jill Menze | August 24, 2021

A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More

Opinion / Technology

How to help DMOs transform travel through data and technology

By Luca Romozzi - Sojern | May 14, 2021

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More

News / Online

How travel marketers adjust to the ups and downs of COVID-19

By Mitra Sorrells | January 27, 2021

As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More

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