Social Networking

Facebook executive interview Phocuswright Europe 2019

News / Online

VIDEO: Facebook on inspiring travelers and connecting them to relevant brands

By Mitra Sorrells | May 31, 2019

Facebook’s head of global travel strategy Nikhilesh Ponde shared some of the company's plans for future growth in travel during an interview at Phocuswright Europe. Read More

Interview / Startups

STARTUP STAGE: Guide121 wants to bring a "playlist" mentality to travel

By Mitra Sorrells | May 30, 2019

Guide121 provides users what it calls a “playlist,” which is a suggested sequence of destinations, attractions and events displayed on a digital map. The system cross-references information from the... Read More

News / Online

Ctrip’s Instagram-like platform attracts more than 1M daily users

By Mitra Sorrells | May 29, 2019

Ctrip's new "Trip Moments" content sharing platform is attracting more than one million users every day, and 70% of them are under 30 years old. Read More

News / Distribution

New OTA targets Muslim travelers looking for halal-friendly destinations

By Mitra Sorrells | April 30, 2019

Rihaala is a new online travel agency focused on halal-friendly destinations and accommodations and user-generated content. Read More

Interview / Startups

STARTUP STAGE: GAFFL connects solo travelers to plan trips, split costs

By Mitra Sorrells | March 1, 2019

GAFFL, or, Get a Friend for Life, is intended to help solo travelers find others planning similar itineraries to travel together and share costs. Read More

News / Online

China, part 1: The big (and getting bigger) picture

By Mitra Sorrells | February 4, 2019

Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More

News / Online

QOTW: Something about an ethical dilemma

By PhocusWire | January 25, 2019

Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More

News / Startups

When it comes to guest personalization, price is only one piece of the puzzle

By Valerie Castillo - TrustYou | January 23, 2019

A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers. Read More

Interview / Startups

STARTUP STAGE: Trip Loop coordinates group travel, with and without internet

By Mitra Sorrells | January 2, 2019

Trip Loop consolidates information related to group travel, such as hotel reservations, transportation, events and a closed communication network, in one platform, which can be accessed even when... Read More

News / Online

Hosco eyes Americas for hospitality networking platform as it closes €5.4M round

By Linda Fox | December 6, 2018

Hosco, an online hospitality network and recruitment specialist, has closed a €5.4 million funding round. Read More

News / Online

Travel fans are engaged on Instagram, but can brands keep up?

November 14, 2018

Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More

News / Online

TripAdvisor's new focus on social has hurdles to overcome

By Jamie Biesiada - Travel Weekly | October 1, 2018

TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More

News / Online

TripAdvisor plots social network, goes all-in on personalization

By Jill Menze | September 18, 2018

TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More

News / Online

Q&A: How brands are using WeChat to attract travelers

By Mitra Sorrells | June 27, 2018

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

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