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News / Online

TripAdvisor's new focus on social has hurdles to overcome

By Jamie Biesiada - Travel Weekly | October 1, 2018

TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More

News / Online

TripAdvisor plots social network, goes all-in on personalization

By Jill Menze | September 18, 2018

TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More

News / Online

Q&A: How brands are using WeChat to attract travelers

By Mitra Sorrells | June 27, 2018

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

News / Startups

Tech-driven boutique brand Life House launches with $40M and plans to bypass OTAs

By Mitra Sorrells | May 22, 2018

A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform. Read More

News / Startups

It sucks to launch a travel startup (but you still should)

By Jenny Silber - VoyagerHQ | December 4, 2017

Starting a company in the travel industry is hard. 96% of travel companies fail in the first 5 years (as opposed to the 88% cross-industry standard). Read More

News / Online

Influencer engagement: how travel brands can do it right

By Viewpoints | June 2, 2014

"Influencer engagement", the new media evolution of the celebrity endorsement, has been a hot topic for a while now, and understandably so. The idea of having consumer influencers tout your brand o Read More

News / Online

How not to use social media for your travel brand after a terrorist attack

By Nick Vivion | April 17, 2013

The tragedy in Boston has left many speechless, queasy and simply out-of-sorts with their place in the world - including some on social media. Read More

News / Online

Americans as a whole are taking vacations from Facebook

By Sean O'Neil | February 5, 2013

An authoritative survey finds that Americans are taking breaks from it, and young people are spending less time on the site. Read More

News / Online

JetZet adds a layer of social networking to itinerary management

By Sean O'Neil | January 30, 2013

JetZet allows frequent travelers to organize, socialize, and stay updated on a single platform. Read More

News / Online

Facebook: 9 fresh examples of how travel marketers can unlock success

By Sean O'Neil | January 29, 2013

Tips from Facebook's travel lead in Europe's DACH region and marketers from major travel companies that have seen high conversion rates from social marketing. Read More

News / Online

Woohoo: Whawhee brings together those with similar passions in the real world

By Nick Vivion | January 2, 2013

Whawhee has perhaps one of the more creatively named startups, evoking a bit of Web 2.0 cuteness and that ephemeral rush of new experiences and connections promised by the new service. Read More

News / Online

Facebook remains walled off from web-wide privacy controls

By Nick Vivion | November 28, 2012

The industry response to mounting privacy concerns surrounding online advertising, cookies and personal behavior has been self-regulation - but what happens when the number 1 purveyor of display ads on... Read More

News / Online

Socializing hotels becomes call-to-arms for LobbyFriend

By Nick Vivion | November 21, 2012

A new startup called LobbyFriend is aiming to make a spontaneous social atmosphere de facto for hotels around the world through a hotel-specific "temporary social network." Read More

News / Online

3BaysOver connects travel industry with dedicated professional network

By Nick Vivion | September 4, 2012

3BaysOver aims to unify the travel industry by reducing complexity, increasing connections and nurturing relationships through an online platform dedicated to the travel trade. Read More

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