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News / Online

Destinations struggling with digital marketing evolution

By Morgan Hines | February 4, 2025

A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and respondents face hurdles navigating an evolving digital marketing environment. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

From Our Partners / Online

How TikTok is helping travel brands capture the value of little-known Q5

By Cathy Walsh | January 23, 2025

With traditional advertising budgets winding down post-Q4, travel marketers have a chance to capture attention and convert travelers during a period of low competition and high intent. Read More

News / Online

Does Reddit have a serious role to play in trip planning?

By Matthew Parsons | January 23, 2025

Reddit's r/travel community boasts 12-million members and screen views grew nearly 33% in the past year, making the platform an increasingly important consideration for travel planners. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

News / Online

Travel marketing experts on Google's dominance in the face of AI

By Morgan Hines | January 16, 2025

Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More

News / Online

How travel brands stay ahead on social media

By Morgan Hines | January 10, 2025

Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More

News / Online

Opportunity rising in tours, activities as interest in experiences continues

By Morgan Hines | January 3, 2025

The desire to make ensure the experiences a traveler wants are available to book continues to be a priority. Read More

News / Technology

Travel industry leaders' predictions for 2025

By Morgan Hines | January 2, 2025

Executives from Travelport, Klook, Cloudbeds, Spotnana, Mews and more share their predictions for the year ahead, including their takes on artificial intelligence, search, funding and more. Read More

News / Technology

Phocuswright turns 30: Industry veterans look back and ahead

By Morgan Hines | December 11, 2024

Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come. Read More

Opinion / Technology

How the hospitality industry can best exploit AI

By Tim Davis - Pace Dimensions | December 6, 2024

Tim Davis of Pace Dimensions explores how the hospitality industry can take advantage of the technology across a number of front and back office processes. Read More

News / Online

How online travel companies in Asia use livestreaming to drive engagement - and bookings

By Mark Frary | November 27, 2024

Livestreaming in travel has become one of the marketing success stories of the past decade, driving billions in sales for companies like Trip.com and Alibaba. Read More

News / Startups

AI trip planner Mindtrip adds B2B solution

By Morgan Hines | November 18, 2024

The new solution is launching with capabilities for tourism boards and destination marketing organizations, to help them offer personalized content for travelers. Read More

Opinion / Online

The next four years look bright for travel technology

By Laura Chadwick, Travel Tech Association | November 18, 2024

Travel Technology Association president and CEO Laura Chadwick says the industry has an excellent opportunity to shape and benefit from the Trump Administration’s pro-innovation policies. Read More

News / Technology

78% of travelers want to use AI in accommodation journey

By Morgan Hines | November 12, 2024

The report from SiteMinder also found 52% travelers have abandoned an online booking after a bad experience, such as lack of site security, payment issues, loading times, design and a... Read More

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