Social Media

Report: From bucket list to booking — How TikTok is shaping travel decisions today
From Our Partners / Online
Report: From bucket list to booking — How TikTok is shaping travel decisions today
By Martin Cowen and Madeline List | November 6, 2024
TikTok is at the forefront of e-commerce and can offer a route to market for travel brands looking to raise awareness and foster evangelism, backed by strong conversion rates. Read More
STARTUP STAGE: Around Us wants to transform exploration through its travel companion app
Interview / Startups
STARTUP STAGE: Around Us wants to transform exploration through its travel companion app
By Mileva Sapic | November 4, 2024
The Around Us app is built on a proprietary geographic information system that allows users to seamlessly plan and experience their travels. Read More
CEO Spotlight: Ethan Lin of Klook
Interview / Online
CEO Spotlight: Ethan Lin of Klook
By Linda Fox | November 1, 2024
Ethan Lin of Klook and co-founders Eric Gnock Fah and Bernie Xiong launched tours and activities marketplace Klook 10 years ago in Asia.  Read More
Are most travelers early tech adopters?
News / Online
Are most travelers early tech adopters?
By PhocusWright Research | October 30, 2024
Are most travelers early tech adopters? Previous Phocuswright research focused primarily on measuring the rise of mobile device usage for shopping and booking but the latest report delves into... Read More
STARTUP STAGE: Travly connects brands through targeted engagement
Interview / Startups
STARTUP STAGE: Travly connects brands through targeted engagement
By Mileva Sapic | October 28, 2024
Travly offers brands the opportunity for custom content creation, made by real travelers, and enhanced distribution across its owned channels to drive engagement. Read More
Travel creators and the power to drive conversion
News / Online
Travel creators and the power to drive conversion
By PhocusWright Research | October 21, 2024
According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%).  Read More
Expedia Group fills vacant CTO role with former Fanatics exec
News / Online
Expedia Group fills vacant CTO role with former Fanatics exec
By Mitra Sorrells | October 17, 2024
Thumu will join the company in December after spending a decade at digital sports platform Fanatics Commerce, most recently as chief product and technology officer. Read More
GetYourGuide adds influencer videos, AI content creation tool
News / Online
GetYourGuide adds influencer videos, AI content creation tool
By Morgan Hines | October 8, 2024
The toolkit includes a pairing of artificial intelligence-powered features and human-powered features. Read More
Could the latest tech turn social influencers into kings and queens of travel?
Opinion / Online
Could the latest tech turn social influencers into kings and queens of travel?
By Craig Everett - Holibob | October 8, 2024
Holibob's CEO and co-founder, Craig Everett, speaks on influencers' potential impact on the travel industry if they begin selling products through social media posts. Read More
How the EU digital markets act will impact travel
News / Online
How the EU digital markets act will impact travel
By PhocusWright Research | October 1, 2024
Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act.   Read More
Klook plans for social and geographic growth
News / Online
Klook plans for social and geographic growth
By Yeoh Siew Hoon - WIT | September 30, 2024
Klook's vice president of global marketing delves into the company's plans for geographic growth and social commerce. Read More
Breaking the bottleneck in travel’s hourglass problem
Opinion / Online
Breaking the bottleneck in travel’s hourglass problem
By Michelle Denogean - Mindtrip | September 27, 2024
Chief marketing officer at Mindtrip, Michelle Denogean, says travel has a problem advancing top of the hourglass inspiration through the bottleneck that leads to conversions in planning and booking... Read More
Listening, watching on TikTok essential for travel marketing success
News / Online
Listening, watching on TikTok essential for travel marketing success
By Morgan Hines | September 27, 2024
As TikTok has grown in popularity in recent years, brands have been figuring out how best to engage with their target audiences through the app. For travel brands new to TikTok, the best place to... Read More
Chesky on Airbnb's future in travel and beyond
News / Online
Chesky on Airbnb's future in travel and beyond
By Morgan Hines | September 20, 2024
Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to... Read More
Expedia Group expands Travel Shops to brand, celebrity, media partners
News / Technology
Expedia Group expands Travel Shops to brand, celebrity, media partners
By Morgan Hines | September 16, 2024
The shoppable storefronts, built for creators, launched in May at Expedia Explore in Las Vegas. At the time, the launch included a select few influencers. Soon, every traveler will be able to join. Read More
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