Social Media

News / Online

Three-minute survey from Frommers - Digital content in travel

By PhocusWire | September 30, 2011

Frommer's Unlimited has been tracking digital marketing and travel content trends for the past three years - and now the annual survey is back! Read More

News / Online

Three-minute survey from Frommers - Digital content in travel

By PhocusWire | September 30, 2011

Frommer's Unlimited has been tracking digital marketing and travel content trends for the past three years - and now the annual survey is back! Read More

News / Online

The future of consumer loyalty in travel is social media

By Kevin May | September 28, 2011

Bold statement, of course. But with a string of datapoints to demonstrate, it is no wonder travel brands are urged to think of social media as more than a one-way marketing channel. Read More

News / Online

How the new Facebook will impact travel (hint: massively)

By Viewpoints | September 27, 2011

Watching the livestream of the Facebook F8 event last week, I was curious to see what "BIG" news the young billionaire Mark Zuckerberg was about to announce. Read More

News / Online

Angry Birds take flight with Finnair

By Kevin May | September 26, 2011

While some airlines align themselves with more traditional home-grown businesses and icons (finance, manufacturing, sporting teams), Finnair has tapped into the global phenomenon that is Angry Birds. Read More

News / Online

Gogo launches first national TV ads since rebranding [VIDEO]

By Dennis Schaal | September 22, 2011

Gogo introduced national TV ads, radio spots and an integrated marketing campaign -- its first TV campaign since rebranding the company. Read More

News / Online

What is the Second Moment of Truth in hotel marketing?

By Viewpoints | September 22, 2011

Ever heard of the Second Moment of Truth or SMOT? Here’s the proof of whether a hotel delivers on what it says it will do for consumers. Read More

News / Online

Trippy wants friends in social media to help plan a trip

By Kevin May | September 21, 2011

TLabs Showcase on travel startups featuring US-based Trippy, a mobile and web platform which uses the social graph to plan a trip. Read More

News / Online

Tale of two web videos - brands always come second best to quirky consumer travel clips

By Kevin May | September 21, 2011

Much rejoicing at British Airways this week as it unveiled a new TV advertising campaign, a nostalgic effort looking back at the company and its legacy, service and fleet. Read More

News / Online

Are the new Top Level Domains really any use to travel brands?

By Viewpoints | September 21, 2011

I’ve likened .brand domains to haemorrhoids. No-one wants them, but many will end-up getting one. Read More

News / Online

Hotel chain to paper bedroom with wishes from Facebook fans

By Linda Fox | September 20, 2011

Melia International launches facebook campaign inviting fans to post wishes Read More

News / Online

TrustYou attracts $5M in funding and acquires partner ReviewAnalyst

By Dennis Schaal | September 19, 2011

Social media monitoring firm TrustYou picked up $5 million in funding and recently crowned "strategic partner" ReviewAnalyst, too. Read More

News / Online

Social media considered valuable resource for data collection on new travel products

By Kevin May | September 16, 2011

Interesting results from a survey conducted by EyeforTravel to identify trends in data sourcing shows the influence of social media when consider product strategy. Read More

News / Online

How to combine social media and analytics in hotel marketing

By Viewpoints | September 16, 2011

While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another use that is equally important: setting the direction of... Read More