Social Media

News / Online

Tale of two web videos - brands always come second best to quirky consumer travel clips

By Kevin May | September 21, 2011

Much rejoicing at British Airways this week as it unveiled a new TV advertising campaign, a nostalgic effort looking back at the company and its legacy, service and fleet. Read More

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Are the new Top Level Domains really any use to travel brands?

By Viewpoints | September 21, 2011

I’ve likened .brand domains to haemorrhoids. No-one wants them, but many will end-up getting one. Read More

News / Online

Hotel chain to paper bedroom with wishes from Facebook fans

By Linda Fox | September 20, 2011

Melia International launches facebook campaign inviting fans to post wishes Read More

News / Online

TrustYou attracts $5M in funding and acquires partner ReviewAnalyst

By Dennis Schaal | September 19, 2011

Social media monitoring firm TrustYou picked up $5 million in funding and recently crowned "strategic partner" ReviewAnalyst, too. Read More

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Social media considered valuable resource for data collection on new travel products

By Kevin May | September 16, 2011

Interesting results from a survey conducted by EyeforTravel to identify trends in data sourcing shows the influence of social media when consider product strategy. Read More

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How to combine social media and analytics in hotel marketing

By Viewpoints | September 16, 2011

While online reviews understandably receive a lot of attention in the hotel industry from a reputation management perspective, there is another use that is equally important: setting the direction of... Read More

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Fly to friends Facebook app means social media ROI for companies

By Linda Fox | September 16, 2011

Sparkloft Media has created an application enabling Facebook users to book a flight to visit friends also featured on the social network. Read More

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Travel technology shakedown - are APIs evil and is XML dead?

By Dennis Schaal | September 15, 2011

Developers grapple with data all the time, so the idea that someone might characterise data as "broken" is probably not going to take many aback. Read More

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Goodbye Metrotwin, BA social network axed in favour of Facebook

By Linda Fox | September 9, 2011

British Airways plans to shut down its Metrotwin social media platform at the end of September after three years in operation Read More

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How airlines use Twitter - August 2011 [infographic]

By Kevin May | September 9, 2011

Straight out of nowhere, Cebu Pacific became the global airline with the second highest number of mentions on Twitter in August 2011. Read More

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The best travel Facebook page in the world?

By Kevin May | September 9, 2011

For many the branded Facebook page is just another channel, sometimes filling it with content, pretty pictures and, time permitting, talking to so-called fans. Read More

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Alaska Airlines launches FlyingSocial Facebook app

By Dennis Schaal | September 8, 2011

You've heard of "social travel" as in Gogobot and Wanderfly, but how about a subset, FlyingSocial? Read More

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Social media bonanza - who, why and what

By Kevin May | September 8, 2011

Social media eh? Preserve of young, digerati, metropolitan types with too much time on their hands and not enough enthusiasm for real work? Maybe not. Read More

News / Online

Travelshake aims to give a helping hand with social media

By Kevin May | September 8, 2011

TLabs Showcase on travel startups featuring Ireland-based Travelshake, a social media database for travel and tourism businesses around the world. Read More