Social Media

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TalkHotels creates social network for hotel professionals

By Dennis Schaal | March 5, 2012

TLabs Showcase on travel startups featuring US-based TalkHotels, a platform for the hotel industry to connect, exchange ideas and find local providers. Read More

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KLM: Business travelers getting more social -- adds Meet & Seat to 10 routes

By Dennis Schaal | March 2, 2012

Just weeks after introducing its social-media-oriented Meet & Seat on three intercontinental routes, KLM now is expanding the program to 10 additional routes, and saying business travelers have been the... Read More

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Why travel when you can tweet?

By Dennis Schaal | March 2, 2012

If you can stay in touch with family members on Facebook, Twitter, Google+ and other social media outlets, then is there is less a need to get in the car or plane to visit them in person? Read More

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Virgin Atlantic unveils new website, keeps quiet on stalled Vtravelled social network

By Kevin May | March 1, 2012

Virgin Atlantic is in full press release mode this week to announce its flashy new website, featuring a dramatic new look designed by high profile agency LBi. Read More

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Facebook Pages get more interactive and social with Timeline treatment

By Dennis Schaal | February 29, 2012

Travel companies on Facebook will have to rethink their Pages' interactivity, "look" and navigation as Facebook announced that improvements -- or changes, that is -- will be coming to corporate Pages by... Read More

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Five ingredients of basic digital marketing that can help hotel SEO, but many still ignore

By Viewpoints | February 27, 2012

Independent hotels are paranoid about visibility. The industry is extremely competitive: as within any market with oversupply, capturing market share means someone else is losing out. Read More

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How one travel brand is making its Facebook page almost identical to the web mothership

By Kevin May | February 27, 2012

Build it and they will come - apparently. But why, then, have travel brands not really given much effort to making their Facebook profile as functional as the main website? Read More

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How the web is warping the boundaries of business and consumer behaviour in travel

By Kevin May | February 24, 2012

As different types of platforms and functionality are introduced to the web, quite often what was seen as a no-go area in terms of acceptable or normal behaviour is now open season. Read More

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Best Western launches a Facebook app with reservations

By Dennis Schaal | February 24, 2012

If it seems as if you are chained to Facebook because you spend so much time gabbing with friends or listening to Spotify there, then there's a hotel chain which will make your travel planning easier. Read More

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Playing with the social graph is just the beginning for the travel industry

By Kevin May | February 24, 2012

Forget using Facebook and Twitter for customer interaction, flogging product and monitoring what people say about a brand - the true value lies in the data held by users. Read More

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Gandhi would be proud - ski chalet hosts barricade in for peaceful and social media-led protest

By Kevin May | February 24, 2012

Seven ski hosts in the resort of Les Menuires in France have taken the dramatic step of locking themselves into a luxury chalet in a fight against their UK-based employer. Read More

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Bringing online travel to West Africa, a place where the big brands fear to tread

By Viewpoints | February 23, 2012

When Hotels.com.ng, West Africa's first hotel listings site, launched in Nigeria at the start of 2012, it entered a business environment without many of the things peers in the US and Europe take for... Read More

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How airlines use Twitter - January 2012 [INFOGRAPHIC]

By Kevin May | February 22, 2012

Less chatter generally in January 2012 for the most popular airlines in Twitter, as Cebu Pacific came in ahead of Air Asia as the most talked about carrier. Read More

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Eurostar launches digital advertising campaign with live tweets - well, nearly

By Kevin May | February 21, 2012

European high-speed rail service Eurostar is combining social media with outdoor advertising to support the launch of a new route on the continent. Read More

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How to use social media monitoring for service and sales in travel

By Josiah Mackenzie | February 21, 2012

For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business. Read More

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