Social Media

News / Online

How the web is warping the boundaries of business and consumer behaviour in travel

By Kevin May | February 24, 2012

As different types of platforms and functionality are introduced to the web, quite often what was seen as a no-go area in terms of acceptable or normal behaviour is now open season. Read More

News / Online

Best Western launches a Facebook app with reservations

By Dennis Schaal | February 24, 2012

If it seems as if you are chained to Facebook because you spend so much time gabbing with friends or listening to Spotify there, then there's a hotel chain which will make your travel planning easier. Read More

News / Online

Playing with the social graph is just the beginning for the travel industry

By Kevin May | February 24, 2012

Forget using Facebook and Twitter for customer interaction, flogging product and monitoring what people say about a brand - the true value lies in the data held by users. Read More

News / Online

Gandhi would be proud - ski chalet hosts barricade in for peaceful and social media-led protest

By Kevin May | February 24, 2012

Seven ski hosts in the resort of Les Menuires in France have taken the dramatic step of locking themselves into a luxury chalet in a fight against their UK-based employer. Read More

News / Online

Bringing online travel to West Africa, a place where the big brands fear to tread

By Viewpoints | February 23, 2012

When Hotels.com.ng, West Africa's first hotel listings site, launched in Nigeria at the start of 2012, it entered a business environment without many of the things peers in the US and Europe take for... Read More

News / Online

How airlines use Twitter - January 2012 [INFOGRAPHIC]

By Kevin May | February 22, 2012

Less chatter generally in January 2012 for the most popular airlines in Twitter, as Cebu Pacific came in ahead of Air Asia as the most talked about carrier. Read More

News / Online

Eurostar launches digital advertising campaign with live tweets - well, nearly

By Kevin May | February 21, 2012

European high-speed rail service Eurostar is combining social media with outdoor advertising to support the launch of a new route on the continent. Read More

News / Online

How to use social media monitoring for service and sales in travel

By Josiah Mackenzie | February 21, 2012

For me, stories are the best way to learn how new technology is relevant for my situation. I can learn from someone’s experiences by transferring their approach to the context of my business. Read More

News / Online

Study: Hotels on mobile, social media and in-room services

By Kevin May | February 20, 2012

Interesting and wide-ranging study published today by TripAdvisor after it surveyed close to 10,000 hotels around the world to understand more about their plans for 2012. Read More

News / Online

Ooh, look at you: KLM does it again - dress like a stewardess on Facebook

By Kevin May | February 20, 2012

When a brand has over one million fans on Facebook it can try all sorts of fun and games to interact with consumers - with KLM currently one of the most imaginative out there in travel. Read More

News / Online

Canadians and their airline agency are just so much more social than the Americans

By Dennis Schaal | February 17, 2012

Everyone knows that Canadians are so much more social than Americans -- and the Canadian Transportation Agency is proving it. Read More

News / Online

Accor launches A Club Surprise social media project, claims not to have heard of KLM Surprise

By Kevin May | February 16, 2012

KLM Surprise is still probably the best example yet of how a travel brand can use the social graph to discover and engage with customers in an unusual and valuable way. Read More

News / Online

Five golden rules of social media ROI in the travel industry

By Viewpoints | February 16, 2012

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? Erm, guys? Read More

News / Online

Is Japan cool? Not sure, but ANA knows how to make a cool social media-led promo

By Kevin May | February 16, 2012

Japan has certainly had its difficulties over the past 12 months - if a catastrophic earthquake and tsunami were not enough, both helped trigger one of the world's worst nuclear accidents for decades. Read More