Social Media

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Study: Hotels on mobile, social media and in-room services

By Kevin May | February 20, 2012

Interesting and wide-ranging study published today by TripAdvisor after it surveyed close to 10,000 hotels around the world to understand more about their plans for 2012. Read More

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Ooh, look at you: KLM does it again - dress like a stewardess on Facebook

By Kevin May | February 20, 2012

When a brand has over one million fans on Facebook it can try all sorts of fun and games to interact with consumers - with KLM currently one of the most imaginative out there in travel. Read More

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Canadians and their airline agency are just so much more social than the Americans

By Dennis Schaal | February 17, 2012

Everyone knows that Canadians are so much more social than Americans -- and the Canadian Transportation Agency is proving it. Read More

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Accor launches A Club Surprise social media project, claims not to have heard of KLM Surprise

By Kevin May | February 16, 2012

KLM Surprise is still probably the best example yet of how a travel brand can use the social graph to discover and engage with customers in an unusual and valuable way. Read More

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Five golden rules of social media ROI in the travel industry

By Viewpoints | February 16, 2012

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? Erm, guys? Read More

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Is Japan cool? Not sure, but ANA knows how to make a cool social media-led promo

By Kevin May | February 16, 2012

Japan has certainly had its difficulties over the past 12 months - if a catastrophic earthquake and tsunami were not enough, both helped trigger one of the world's worst nuclear accidents for decades. Read More

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Kayak integrating TripAdvisor hotel ratings and reviews, downplaying others

By Dennis Schaal | February 16, 2012

Kayak began integrating TripAdvisor's 60 million hotel reviews and ratings on Kayak.com and Kayak UK, and plans to introduce them globally. Read More

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Love is (hopefully) in the air for WeMetOnAPlane social platform

By Dennis Schaal | February 16, 2012

TLabs Showcase on travel startups featuring Australia-based WeMetOnAPlane, a network to help travellers locate fellow air passengers. Read More

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YouTube, StreetView, Facebook and music integration - all for a travel competition?

By Kevin May | February 15, 2012

The lengths travel brands will go to these days to come up with a competition idea. The latest being a mashup of YouTube, Google Maps and Streetview, Facebook and music. Read More

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ChangeYourFlight brings refund service to travellers with non-refundable tickets

By Kevin May | February 15, 2012

TLabs Showcase on travel startups featuring Spain-based ChangeYourFlight, a web platform to help travellers wishing to recuperate part of their money spent on unused non-refundable tickets. Read More

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Four Seasons plans regional sites as part of ongoing $18m investment, studies impact of social media integration

By Linda Fox | February 15, 2012

Luxury hotel chain Four Seasons is planning to launch versions of its new website for Asia and the Arabic region this year to take advantage of different approaches to digital media. Read More

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Shakira tells Facebook fans BlackBerry caused sea lion attack

By Dennis Schaal | February 14, 2012

You can always believe what pop singer Shakira says because her lips don't lie. Read More

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Trekking the Planet and generating student bucket lists

By Dennis Schaal | February 13, 2012

If this is "retirement" for Sandy Van Soye and Darren Van Soye, then the two former IT executives at Experian will need a "vacation" some time soon. Read More

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Visitor center makes out on Facebook for Valentine kiss-fest

By Dennis Schaal | February 13, 2012

"Sexy, crazy, funny" goes the description --Talk about a creative and potentially sizzling promotion of a destination for Valentine's Day. Read More

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Too cool for school: blogs and social media low on list of influencers for gap year types

By Kevin May | February 10, 2012

Social media? Pah - you can't beat a good old chat with a mate to discover the best places to go, at least if you're a hipster, round-the-world backpacker. Read More

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