Social Media

Opinion / Online

How Airbnb grows its host community through online marketing

By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More

News / Startups

Tech-driven boutique brand Life House launches with $40M and plans to bypass OTAs

By Mitra Sorrells | May 22, 2018

A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform. Read More

News / Distribution

Data isn't just extra baggage - handle it with care

By Viewpoints | May 14, 2018

This is a viewpoint from Ollie Gandy, client services director of Yes & Pepper. For most travel companies, data is the aeroplane that’ll fly them into a consumer’s inbox, psyche and wallet. Wit Read More

Interview / Startups

STARTUP STAGE: Tripcents brings idea-save-pay process to trip planning

By Kevin May | May 11, 2018

Founded in mid-2017, Tripcents has a different take on the trip planning model by tapping into one of the most important parts of traveling: paying for the trip. Read More

Opinion / Technology

Why travel marketers should be "less perfect and more honest"

By Ari Lewine - TripleLift | May 1, 2018

For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation... Read More

News / Online

QOTW: Something about engaging travel influencers

By PhocusWire | March 30, 2018

Quote from Kirk Crenshaw, CMO of Traackr. Read More

News / Online

The state of influencer marketing for travel brands

By Mitra Sorrells | March 29, 2018

Photos, blog posts and other content shared by social media influencers can be an effective way for brands to communicate with consumers – particularly since surveys have found that between one-third to... Read More

News / Technology

You’ve been harvested: Why travel marketers should be worried about Cambridge Analytica

By Nick Vivion | March 19, 2018

This is a new weekly-ish column from the editorial staff that will cover current events from a direct perspective based on our team's expertise in travel, hospitality, and technology. In case yo Read More

News / Online

Data shows digital traveler indecision with websites and destinations

By Kevin May | March 15, 2018

Interesting findings shared by Travel Audience illustrate indecision by travelers when browsing for trips. Read More

Interview / Online

In The Big Chair - Mark Rabe of Sojern

By Jill Menze | March 15, 2018

As CEO, Mark Rabe has helped Sojern stay on various best places to work lists by fostering a culture of teamwork and innovation. Read More

News / Technology

Amadeus' new interactive videos encourage traveler search and shopping

By Mitra Sorrells | March 6, 2018

Amadeus has created a new solution to help travel brands, destination marketing organizations, and online travel agencies use interactive video to facilitate consumers’ travel search and shopping.... Read More

News / Technology

How travel brands are using WeChat to reach Chinese consumers

By Mitra Sorrells | March 1, 2018

With more than 963 million active users each month, WeChat is the leading social media app in China. Read More

News / Online

Older travelers rely on OTAs, Gen Z looks to mobile for trip inspiration

By Jill Menze | February 20, 2018

Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during... Read More

Interview / Online

In The Big Chair - Feargal Mooney of Hostelworld

By Kevin May | January 30, 2018

Guiding the company through acquisitions, an increase in competition and changes to the marketplace is an exec who has spent 15 years with the business. Read More

News / Online

Online vs. offline: Where travel brands drive the most positive sentiment

By Mitra Sorrells | January 18, 2018

Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs, which analyzes... Read More

Most Popular
Latest Stories