Social Media

News / Technology

You’ve been harvested: Why travel marketers should be worried about Cambridge Analytica

By Nick Vivion | March 19, 2018

This is a new weekly-ish column from the editorial staff that will cover current events from a direct perspective based on our team's expertise in travel, hospitality, and technology. In case yo Read More

News / Online

Data shows digital traveler indecision with websites and destinations

By Kevin May | March 15, 2018

Interesting findings shared by Travel Audience illustrate indecision by travelers when browsing for trips. Read More

Interview / Online

In The Big Chair - Mark Rabe of Sojern

By Jill Menze | March 15, 2018

As CEO, Mark Rabe has helped Sojern stay on various best places to work lists by fostering a culture of teamwork and innovation. Read More

News / Technology

Amadeus' new interactive videos encourage traveler search and shopping

By Mitra Sorrells | March 6, 2018

Amadeus has created a new solution to help travel brands, destination marketing organizations, and online travel agencies use interactive video to facilitate consumers’ travel search and shopping.... Read More

News / Technology

How travel brands are using WeChat to reach Chinese consumers

By Mitra Sorrells | March 1, 2018

With more than 963 million active users each month, WeChat is the leading social media app in China. Read More

News / Online

Older travelers rely on OTAs, Gen Z looks to mobile for trip inspiration

By Jill Menze | February 20, 2018

Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during... Read More

Interview / Online

In The Big Chair - Feargal Mooney of Hostelworld

By Kevin May | January 30, 2018

Guiding the company through acquisitions, an increase in competition and changes to the marketplace is an exec who has spent 15 years with the business. Read More

News / Online

Online vs. offline: Where travel brands drive the most positive sentiment

By Mitra Sorrells | January 18, 2018

Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs, which analyzes... Read More

News / Online

Mixed results as airlines tackle social media-led customer service

By Mitra Sorrells | January 12, 2018

As travelers increasingly send direct messages through platforms like Facebook Messenger and Twitter, airlines and carriers need to prioritize quick responses to such inquiries. Read More

News / Technology

QOTW: Something to do with those Gatekeepers

By PhocusWire | December 22, 2017

Quote from Kieron Branagan, CEO at OpenJaw Technologies. Read More

News / Distribution

A new hope for direct bookings [Episode I of III]

By Viewpoints | December 12, 2017

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. How travelers really use technology for direct bookings (part one of three) A long time ago in a galaxy far, far away, the Co Read More

Notated News / Startups

Silicon Valley should not be complacent about China

By Minh-Ha Nguyen - Fortune | December 11, 2017

Chinese tech companies have become innovation leaders in some key areas in technology, with truly global ambitions—and Silicon Valley is either too internally focused or complacent to realize it. Read More

News / Online

Evolving nature of travelers using online agencies

By Jill Menze | December 8, 2017

While the bleisure traveler – someone who extends business trips into vacations – is on the rise, new statistics show that live events play a big factor in decision making. Read More