Social Media

News / Online

Mixed results as airlines tackle social media-led customer service

By Mitra Sorrells | January 12, 2018

As travelers increasingly send direct messages through platforms like Facebook Messenger and Twitter, airlines and carriers need to prioritize quick responses to such inquiries. Read More

News / Technology

QOTW: Something to do with those Gatekeepers

By PhocusWire | December 22, 2017

Quote from Kieron Branagan, CEO at OpenJaw Technologies. Read More

News / Distribution

A new hope for direct bookings [Episode I of III]

By Viewpoints | December 12, 2017

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. How travelers really use technology for direct bookings (part one of three) A long time ago in a galaxy far, far away, the Co Read More

Notated News / Startups

Silicon Valley should not be complacent about China

By Minh-Ha Nguyen - Fortune | December 11, 2017

Chinese tech companies have become innovation leaders in some key areas in technology, with truly global ambitions—and Silicon Valley is either too internally focused or complacent to realize it. Read More

News / Online

Evolving nature of travelers using online agencies

By Jill Menze | December 8, 2017

While the bleisure traveler – someone who extends business trips into vacations – is on the rise, new statistics show that live events play a big factor in decision making. Read More

News / Startups

Startups and model shifts - every PundIT Show so far

By Kevin May | December 1, 2017

We hosted eight of the initial run of PhocusWire PundIT Shows over the course of almost three days at The Phocuswright Conference. Read More

News / Online

Social media and wellness: how hotels take advantage

By Jill Menze | November 28, 2017

As wellness-focused content rapidly grows via social media, the trend is also impacting both hotel revenues and guest experience. Read More

News / Online

Four ways to engage guests on social media

By Viewpoints | June 29, 2017

When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. NB: This is a viewpoint by Geoffrey Ryskamp, principal of hospitality, travel, and Read More

News / Technology

Adobe identifies AR, VR and wearables as travel trends to watch

By Michele McDonald | April 27, 2017

Augmented and virtual reality, along with wearable technology, will be the new travel industry disruptors, according to a new report from Adobe Digital Insights. Consumers seem eager to embrace the Read More

$Canada, inspired by UA fracas, will set new overbooking rules$

News / Distribution

Canada, inspired by UA fracas, will set new overbooking rules

By Michele McDonald | April 12, 2017

Transport Canada, which is working on a “Passengers’ Bill of Rights” to set rules for flight changes, airline fees and lost bags, will add bumping rules to the bill. The announcement came in the wa Read More

News / Technology

Dorchester Collection hotels claim social media top slot

By Martin Cowen | October 12, 2016

A new report into the social media presence of luxury hotels and brands has found that The Dorchester Collection comes out on top in terms of the average number of followers per property. L.I.K.E. Read More

From Our Partners / Online

Why airlines can’t ignore the power of social capital seekers

By Sponsored Content | February 17, 2016

We have entered a new era in travel: the age of traveler power. To serve a more informed, influential, always-connected traveler, the travel industry - and especially airlines - need to deliver a more Read More

News / Distribution

Lessons from BA's latest Twitter gaffe

By Viewpoints | November 16, 2015

British Airways needs to rethink the way it delivers social customer service after suffering the wrath of a billion Indian cricket fans after an embarrassing Twitter exchange with cricketing legend Sa Read More

News / Distribution

Big social data drives brand campaign for LateRooms

By Pamela Whitby | September 1, 2015

LateRooms's marketing strategy now includes social media and big data as well as the more traditional channels. NB This is a guest article by Pamela Whitby, editor of EyeForTravel. Five years ag Read More

News

Travel Oregon smartens summer with creative biking promotion

By Nick Vivion | June 19, 2015

Destination marketing is always a balance between showcasing tangible pieces of a place — things to do and see — and delivering a more atmospheric impression that builds the brand. In a follow-up m Read More

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