Social Media

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Four ways to engage guests on social media

By Viewpoints | June 29, 2017

When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. NB: This is a viewpoint by Geoffrey Ryskamp, principal of hospitality, travel, and Read More

News / Technology

Adobe identifies AR, VR and wearables as travel trends to watch

By Michele McDonald | April 27, 2017

Augmented and virtual reality, along with wearable technology, will be the new travel industry disruptors, according to a new report from Adobe Digital Insights. Consumers seem eager to embrace the Read More

$Canada, inspired by UA fracas, will set new overbooking rules$

News / Distribution

Canada, inspired by UA fracas, will set new overbooking rules

By Michele McDonald | April 12, 2017

Transport Canada, which is working on a “Passengers’ Bill of Rights” to set rules for flight changes, airline fees and lost bags, will add bumping rules to the bill. The announcement came in the wa Read More

News / Technology

Dorchester Collection hotels claim social media top slot

By Martin Cowen | October 12, 2016

A new report into the social media presence of luxury hotels and brands has found that The Dorchester Collection comes out on top in terms of the average number of followers per property. L.I.K.E. Read More

From Our Partners / Online

Why airlines can’t ignore the power of social capital seekers

By Sponsored Content | February 17, 2016

We have entered a new era in travel: the age of traveler power. To serve a more informed, influential, always-connected traveler, the travel industry - and especially airlines - need to deliver a more Read More

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Lessons from BA's latest Twitter gaffe

By Viewpoints | November 16, 2015

British Airways needs to rethink the way it delivers social customer service after suffering the wrath of a billion Indian cricket fans after an embarrassing Twitter exchange with cricketing legend Sa Read More

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Big social data drives brand campaign for LateRooms

By Pamela Whitby | September 1, 2015

LateRooms's marketing strategy now includes social media and big data as well as the more traditional channels. NB This is a guest article by Pamela Whitby, editor of EyeForTravel. Five years ag Read More

News

Travel Oregon smartens summer with creative biking promotion

By Nick Vivion | June 19, 2015

Destination marketing is always a balance between showcasing tangible pieces of a place — things to do and see — and delivering a more atmospheric impression that builds the brand. In a follow-up m Read More

News / Online

How Facebook's retail beacons and buy button work to create a new ecommerce reality

By Nick Vivion | June 11, 2015

Travel is tied to brick-and-mortar — you have to move physically through the world to experience the industry. This means that there are physical items at all points throughout the journey. Of cour Read More

News / Technology

Your creative could be failing to convert because you are using the wrong images

By Nick Vivion | June 4, 2015

Humans are visual beings — we use our eyes to process information quickly and the colors and content of these images give us quick indications of how we should feel about something. Some of this is Read More

News / Online

Should you be using Facebook Messenger for live customer service?

By Nick Vivion | May 5, 2015

You've invested countless dollars and hours into an amazing Facebook presence that offers direct engagement with your core customer base — so should you also be available via Facebook Messenger? Th Read More

News / Online

Could Twitter's new Buy Now button gain traction in travel for in-destination bookings?

By Nick Vivion | April 21, 2015

Along its journey to commercialization, Twitter has been experimenting with elements of e-commerce to turn tweets into transactions. The idea is that a business can push out a media-laden tweet wit Read More

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Ritz-Carlton, Hyatt and American Airlines are all top performers on social

By Nick Vivion | March 25, 2015

Ritz Carlton, Hyatt and American Airlines all perform well on social, at least according to the latest rankings by social media performance indexer eValue Analytics. The company provides a ranking Read More

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Exactly how many Facebook fans were lost by hotels in the Great Purge?

By Nick Vivion | March 24, 2015

Facebook's Great Purge came to a close last week, and many brands experienced precipitous drops in total likes as the social network removed deactivated or memorialized Facebook pages from counts. So Read More

News / Technology

Why Meerkat is the next big marketing thing in travel [UPDATED]

By Nick Vivion | March 13, 2015

UPDATE: Twitter officially announced the acquisition of Periscope, a similar app to Meerkat that has been in stealth mode. Meerkat forced their hand, so it seems that the era of mobile livestreaming i Read More

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