Social Media

News / Technology

Back in the offline world, part 2: Travel agency technology

By Mitra Sorrells | September 10, 2018

For part two in this month’s series on the offline travel market, we look at the technology that is supporting the work of traditional agents and how it has evolved over the years. Read More

News / Startups

Travello gets $5M round to push Bluetee marketing tech and expand

By Kevin May | August 28, 2018

It's been a long time since a travel social network has caught some attention - but Travello has done so with a $5 million fund-raise. Read More

News / Online

User-generated content not top of mind for DMOs on Facebook

By Jill Menze | August 22, 2018

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

News / Technology

Melia trials guest wristbands for locks and payments at resorts

By Linda Fox | August 2, 2018

Melia International Hotels is trialling wristbands making payment easy for guests at a number of resort hotels in Magaluf in Majorca. Read More

News / Online

Online reputation, bookings top of mind for travel business owners

By Jill Menze | July 26, 2018

Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More

News / Technology

Reimagining customer experience, part 3: Airport innovations

By Mitra Sorrells | July 23, 2018

For part three we take a look inside airport terminals where a variety of innovative work is being done to improve and ease the process of air travel. Read More

Interview / Startups

STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale

By Jill Menze | July 23, 2018

Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More

News / Online

Fever experience platform raises $20M, sees blend between tourist and local

By Kevin May | July 9, 2018

City experience platform Fever has raised $20 million in Series C funding, as it looks to expand the business into new cities in Europe and North America. Read More

News / Technology

How airlines can improve customer service via their apps

By Jill Menze | June 29, 2018

Consumers primarily communicate via social networks and messaging apps on their mobile devices, which means airlines should be utilizing those channels to offer customer support. But how many have an... Read More

News / Online

Q&A: How brands are using WeChat to attract travelers

By Mitra Sorrells | June 27, 2018

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

Interview / Startups

STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences

By Jill Menze | June 8, 2018

With TRILL, users can turn their Instagram content into bookable experiences. By using the platform, TRILL tastemakers earn cash when people book off their content. Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More