Social Media

News / Technology

Destination X - Reopening for tourism after coronavirus

By PhocusWire | May 19, 2020

How to reopen for tourism after the coronavirus outbreak is tricky, with concerns around social distancing - to name just one element - added to an existing visitor strategy. Read More

News / Online

Without travel, is there room for influencer marketing?

By Jill Menze | May 1, 2020

The COVID-19 crisis has not only brought the physical act of traveling to a halt – but it’s also stopped travel brands from distributing marketing dollars in the same ways they did prior to... Read More

News / Online

Amid travel slowdown, consumers remain frustrated on social media

By Jill Menze | April 29, 2020

According to a report from Sparkloft Media, COVID-19-related conversations on social media have fallen, though consumers are still anxious about the crisis. Read More

Interview / Online

Sounding Off: The right strategy can alter a brand's course

By PhocusWire | April 17, 2020

A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other... Read More

News / Online

Luxury rental brand Stay Alfred suspends operations, closes social channels

By Kevin May | April 17, 2020

The U.S.-based high-end property platform initially suspended operations at the beginning of April, as the coronavirus outbreak took a firm grip on cities across the country and travelers were urged to... Read More

Interview / Online

Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus

By PhocusWire | April 10, 2020

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More

News / Online

Denial, unease, panic - how social media sentiments have shifted during coronavirus

By Jill Menze | April 1, 2020

As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More

News / Technology

Keeping communication channels open is critical for airlines during a crisis

By Linda Fox | March 23, 2020

15below CEO Nicholas Key discusses the role technology is playing in real-time communications with passengers, lessons learned from previous experiences and the need to meet customer expectations... Read More

Interview / Online

Sounding Off: All that talk about being brilliant communicators should be real

March 13, 2020

Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More

News / Online

My Method... How Visit Santa Barbara changed the DMO influencer game

By Alex Goodwin - Sparkloft Media | March 10, 2020

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More