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Interview / Online

Sounding Off: All that talk about being brilliant communicators should be real

March 13, 2020

Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More

News / Online

My Method... How Visit Santa Barbara changed the DMO influencer game

By Alex Goodwin - Sparkloft Media | March 10, 2020

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

News / Distribution

EaseMyTrip brings flight bookings to WhatsApp

By Linda Fox | January 28, 2020

Communications platforms such as WhatsApp are mostly used for customer service in travel but EaseMyTrip is enabling flight booking. Read More

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

beautiful destinations sustainable travel

News / Online

Where does social media and sustainability collide?

By Marissa Trew - WiT | January 10, 2020

At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More

From Our Partners / Technology

Predictions for the next decade of travel

By Jim Pratt - WEX | December 17, 2019

WEX senior vice president Jim Pratt predicts rapid innovation will reshape the travel industry in the coming decade. Read More

Interview / Startups

VIDEO: SnapTravel - Summit pitch Phocuswright Conference 2019

By PhocusWire | December 16, 2019

A consumer brand that has driven $100 million+ in hotel sales over messaging (SMS, Messenger, WhatsApp). Read More

Interview / Startups

STARTUP STAGE: NextPlan wants to make custom vacation planning easy

By Steven Lerner | December 10, 2019

NextPlan is a platform that providers travelers with a personalized and customizable vacation itinerary. Read More

News / Distribution

VIDEO: Personalization, the importance of data and privacy in travel

By Linda Fox | December 6, 2019

Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More

Interview / Startups

VIDEO: Questo - Summit pitch Phocuswright Conference 2019

By PhocusWire | December 6, 2019

Gamified walking tours can be played any time by solving clues in order to discover cities and stories. Read More

Interview / Startups

VIDEO: Gamitee - Summit pitch Phocuswright Conference 2019

By PhocusWire | December 5, 2019

This social solution for travel sites converts 5x better than the site baseline, translating to an increase of 10% in overall online sales. Read More

Interview / Startups

Hot 25 Startups 2020: SnapTravel

By PhocusWire | November 18, 2019

SnapTravel has developed an AI-powered chatbot that sources through thousands of hotels to find the best deals based on price, location, quality and overall value. Read More

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