Social Media

News / Online

Vrbo social ad spend outstrips Airbnb and Booking

By Linda Fox | January 5, 2022

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

From Our Partners / Online

What travel marketers need to know about podcasts

By Laura Fernandez - SXM Media | November 29, 2021

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

News / Online

Marriott outspends hotel rivals on social media ads

By Kevin May | November 26, 2021

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

News / Online

AllTrails raises $150M to expand outdoors trip app

By Kevin May | November 18, 2021

The investment from Permira is double the value of the U.S.-based company's previous round in 2018 and brings its total funding so far to $227 million. Read More

Opinion / Online

What will Tripadvisor's new CEO have to deliver?

By Alex Bainbridge - Autoura | November 16, 2021

Now that Kaufer has announced his retirement, Tripadvisor must look forward and hire a replacement to take the company through this next era of the web. Read More

From Our Partners / Online

Creators help travel brands connect with customers

By Michelle Bruno | November 11, 2021

With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More

Interview / Technology

Sounding Off: Metaverse is nonsense to some but the future for many

By PhocusWire | November 5, 2021

It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More

Opinion / Technology

Is the Metaverse a friend or foe to travel?

By Matthew Chapman - Vibe | November 2, 2021

We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More

News / Online

Ten things to know about the short-term rental traveler

By Phocuswright Research | November 1, 2021

Everything to know about the short-term rental traveler, including who they are, their unique perspectives and lodging consideration sets. Read More

News / Online

Lonely Planet axes legendary Thorn Tree travel community

By Kevin May | September 27, 2021

The site was created in 1996 as a mechanism for travelers to share recommendations and discuss destinations and services ahead of, during and after their trips. Read More

News / Online

VIDEO: New audiences and where to spend your travel marketing budget

By PhocusWire | September 21, 2021

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

News / Online

Q&A: Klook on taking risks, collaboration and new trends

By Mitra Sorrells | September 20, 2021

As Klook marks seven years since its launch, chief commercial officer Wilfred Fan shares the company's COVD recovery strategy and future plans. Read More

News / Online

VIDEO: A hotelier’s approach to digital marketing

By PhocusWire | September 9, 2021

Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More

News / Online

Gen Z travelers are a breed of their own - so take note

By Phocuswright Research | September 6, 2021

On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More

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