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News / Online

Social, mobile, cashless - Gen Z travel and payment trends

By Linda Fox | April 5, 2022

Gen Z travelers say they are planning to invest in a big trip in 2022. Read More

Interview / Startups

STARTUP STAGE: Travogram lets travelers book, share and monetize trips

By Mitra Sorrells | February 4, 2022

Travogram provides itineraries and tips from travelers that are linked with booking options. Read More

News / Online

Is TikTok part of travel's recovery toolbox?

By Linda Fox | February 2, 2022

Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More

Opinion / Technology

What TikTok can teach travel brands about content discovery

By Alex Rainey - Pluto | January 27, 2022

Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More

News / Distribution

VIDEO: How hotel marketing tactics are shifting

By PhocusWire | January 12, 2022

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Startups

Social media-powered Luxury Travel Hackers raises $250K via crowdfunding

By Jill Menze | January 6, 2022

Luxury Travel Hackers puts together bookable trips using influencer-produced content. Read More

News / Online

Vrbo social ad spend outstrips Airbnb and Booking

By Linda Fox | January 5, 2022

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

From Our Partners / Online

What travel marketers need to know about podcasts

By Laura Fernandez - SXM Media | November 29, 2021

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

News / Online

Marriott outspends hotel rivals on social media ads

By Kevin May | November 26, 2021

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

News / Online

AllTrails raises $150M to expand outdoors trip app

By Kevin May | November 18, 2021

The investment from Permira is double the value of the U.S.-based company's previous round in 2018 and brings its total funding so far to $227 million. Read More

Opinion / Online

What will Tripadvisor's new CEO have to deliver?

By Alex Bainbridge - Autoura | November 16, 2021

Now that Kaufer has announced his retirement, Tripadvisor must look forward and hire a replacement to take the company through this next era of the web. Read More

From Our Partners / Online

Creators help travel brands connect with customers

By Michelle Bruno | November 11, 2021

With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More

Interview / Technology

Sounding Off: Metaverse is nonsense to some but the future for many

By PhocusWire | November 5, 2021

It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More

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