Social Media

Southwest Airlines, Rearden Commerce focus on their million
By Dennis Schaal | December 1, 2010
In their own ways, both Southwest Airlines and Rearden Commerce had the one million mark in their sights. Read More
Survey: Family and friends beat social media, guidebooks, OTAs for travel advice
By Dennis Schaal | November 30, 2010
A new YPartnership-Harrison Group survey casts doubt on the influence of social media when it comes to American travelers' selections of destinations and travel suppliers. Read More
How Lufthansa unlocked FourSquare for Oktoberfest promo
News / Online
How Lufthansa unlocked FourSquare for Oktoberfest promo
By Kevin May | November 30, 2010
Another airline finding a way of using FourSquare - this time it's German giant Lufthansa which managed to leverage the service during the recent Oktoberfest in Munich. Read More
User journey after social media shows brands struggle over media sites
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User journey after social media shows brands struggle over media sites
By Kevin May | November 29, 2010
Travel brands take note - interesting set of data here illustrating how much content and media sites dominate the social media arena when it comes to getting clicks. Read More
How consumers use smartphones for travel and other services
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How consumers use smartphones for travel and other services
By Kevin May | November 26, 2010
Another good and not particularly self-serving piece of research from London-based digital agency Total Media - this time looking at mobile and travel. Read More
Australia tourist board miles ahead in combo-social media poll
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Australia tourist board miles ahead in combo-social media poll
By Kevin May | November 26, 2010
Interesting mix of data in a study by travel social network WAYN to establish the popularity of tourist boards around the world in social media. Read More
Social media trumps email, but language is damaged the most
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Social media trumps email, but language is damaged the most
By Timothy O'Neil-Dunne | November 23, 2010
Social media is important but has its place. I still prefer email as a communication tool – even more than phones and text. Read More
KLM spies on social media to give passengers a nice surprise
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KLM spies on social media to give passengers a nice surprise
By Kevin May | November 23, 2010
KLM is the latest airline to find a way of embracing the FourSquare check-in service - combining it with a bit of detective work to give customers a free gift. Read More
Expedia wants quick-strike teams, but on social media going slow
By Dennis Schaal | November 18, 2010
How does the world's largest travel company, Expedia Inc., respond to the mind-numbing changes in the travel tech marketplace? Read More
TLabs Showcase - Revinate
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TLabs Showcase - Revinate
By Kevin May | November 17, 2010
TLabs Showcase on travel startups featuring US-based travel review and other social media monitoring service Revinate. Read More
TLabs Showcase - Gogobot
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TLabs Showcase - Gogobot
By Dennis Schaal | November 16, 2010
TLabs Showcase on travel startups featuring US-based social trip planning site Gogobot. Read More
How hotels can get the best from Facebook Places
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How hotels can get the best from Facebook Places
By Viewpoints | November 16, 2010
You poor poor hoteliers, location services sure are moving at break-neck speeds these days. Read More
With friends like these who needs enemies
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With friends like these who needs enemies
By Kevin May | November 15, 2010
So as the FairSearch campaign prepares to turn the entire world against Google, its members will be delighted to learn Mountain View is still trying to do no evil. Read More
Carnival Splendor -- Carnival tweets, cruise director blogs
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Carnival Splendor -- Carnival tweets, cruise director blogs
By Dennis Schaal | November 11, 2010
With the Carnival Splendor expected to dock today, Carnival Cruise Lines has picked up the pace of its social media response to the incident. Read More
Carnival Splendor and 1-way social media response from Carnival
News / Online
Carnival Splendor and 1-way social media response from Carnival
By Dennis Schaal | November 10, 2010
Since the Carnival Splendor crisis began Monday morning, Carnival Cruise Lines has posted four updates on its Facebook page and tweeted the links. Read More
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