Social Media

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TripAdvisor US lodging survey: Social media budgets to rise in 2011

By Dennis Schaal | February 17, 2011

TripAdvisor conducted its first survey of U.S. hoteliers, B&B owners and innkeepers in its database and found that 57% expect to increase their social media budgets in 2011. Read More

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Tweet for a seat on the maiden A380 flight on Lufthansa

By Kevin May | February 16, 2011

Nice idea from German airline Lufthansa as it looks to build some buzz ahead of the first flight of its Airbus A380 later this month from Frankfurt to New York City. Read More

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Why Facebook is the new hotel search engine

By Patrick Landman | February 15, 2011

Everyone is focused on the integration of prices by Google in maps and universal search results, and on how this affect will the hotel and travel distribution landscape. Read More

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Ten reasons why travel marketers should consider Facebook

By Viewpoints | February 11, 2011

With over 600 million active users regularly sharing their preferences, likes and location, Facebook’s enormous amount of user data makes the social network an incredibly powerful performance based... Read More

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Expedia Vacation Packages to become Bundle Buys or Save-cations or ...

By Dennis Schaal | February 8, 2011

Expedia's Facebook fans can now choose among the top 10 finalists in a contest to come up with a new name for Expedia's Vacation Packages. Read More

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How a tourism board made a social media hit out of the Super Bowl

By Kevin May | February 6, 2011

Clever and extremely successful tourism social media marketing campaign fronted by VisitDallas to coincide with the Super Bowl XLV. Read More

Farelogix probes divergent Travelport views on Air Canada, American Airlines direct-connects

By Dennis Schaal | February 3, 2011

In its latest Ask the Question video, Farelogix points to the seeming contradiction between Travelport's praise of its direct-connect with Air Canada and vehement opposition to American Airlines Direct... Read More

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Facebooks Deals a killer blow to Groupon for travel offers

By Stephen Joyce | February 3, 2011

Earlier this week, Facebook announced the launch of Facebook Deals in Canada, the UK and Europe. Read More

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Question and Answer sites - another piece of the online travel search revolution

By Tim Hughes | February 2, 2011

Q&A is the new search. The old search was typing in questions and hoping that technology could find the answer among the millions of pages floating on the InterTubes. Read More

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After Egypt transfer, Viking River Cruises cites passenger Facebook support

By Dennis Schaal | February 2, 2011

After transferring stranded passengers out of Egypt, Viking River Cruises knew it could point people to its Facebook page to gauge passenger support. Read More

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ReviewPro integrates Klout, gives hotels tools to handle celebs or normal folk

By Kevin May | February 1, 2011

Hotels are always urged to engage with customers on the web - but what approach should they take, especially if a customer has influence in social media? Read More

HomeAway Super Bowl ad will be kickoff to online campaign

By Dennis Schaal | January 31, 2011

HomeAway is planning such an extensive social media and online advertising campaign surrounding its 30-second TV spot during the Super Bowl Feb. 6 that the in-game commercial may almost seem... Read More

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Eurostar looking for the lamest excuses ever

By Kevin May | January 31, 2011

Competitions using consumer generated content and votes are catching on. Eurostar has entered the fray with a campaign to find the poorest excuse for wanting to travel. Read More

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How Facebook can work for travel competitions

By Kevin May | January 28, 2011

Cathay Pacific nicely illustrating the power of Facebook pages and enthusiasm by brand fans this week to have a bit of fun when an incentive is dangled in front of them. Read More

With Sabre-American truce short-lived, Farelogix questions GDS motives

By Dennis Schaal | January 25, 2011

Farelogix, a key partner in American Airlines Direct Connect, says it was going to withhold a video challenging the motives of Sabre and Travelport in biasing the airline's flights in GDSs after... Read More

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