Social Media

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Booking.com view from the top - new CEO on Big Data, social, flash sales and Google

By Linda Fox | March 12, 2012

Booking.com is something of an enigma - extraordinary growth, successful acquisition strategy, determined efforts to attract new customers through search. Read More

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Social travel gets graphic as Trippy, Wanderfly, Gogobot, Gtrot display Pinterest interest

By Dennis Schaal | March 9, 2012

Get ready for lots of boards, photos and pinning as social travel companies discover the social power of photos and get travel inspiration from Pinterest. Read More

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Hoteliers: Community building drives loyalty, social ROI

By Josiah Mackenzie | March 9, 2012

Conference season is in full swing for the hotel and travel industry, with EyeForTravel's Social Media Strategies for Travel event early in the week, and mega-show ITB on now in Berlin. Read More

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Travelport shows off Facebook flight search and booking system prototype

By Kevin May | March 5, 2012

It was not long that putting a search tool into a Facebook application was considered something of a landmark issue - but things are moving quickly now. Read More

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Why Pinterest works in the travel industry (ESPECIALLY destinations)

By Troy Thompson | March 5, 2012

This is not another post about how to promote via Pinterest. Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance. Read More

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TalkHotels creates social network for hotel professionals

By Dennis Schaal | March 5, 2012

TLabs Showcase on travel startups featuring US-based TalkHotels, a platform for the hotel industry to connect, exchange ideas and find local providers. Read More

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KLM: Business travelers getting more social -- adds Meet & Seat to 10 routes

By Dennis Schaal | March 2, 2012

Just weeks after introducing its social-media-oriented Meet & Seat on three intercontinental routes, KLM now is expanding the program to 10 additional routes, and saying business travelers have been the... Read More

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Why travel when you can tweet?

By Dennis Schaal | March 2, 2012

If you can stay in touch with family members on Facebook, Twitter, Google+ and other social media outlets, then is there is less a need to get in the car or plane to visit them in person? Read More

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Virgin Atlantic unveils new website, keeps quiet on stalled Vtravelled social network

By Kevin May | March 1, 2012

Virgin Atlantic is in full press release mode this week to announce its flashy new website, featuring a dramatic new look designed by high profile agency LBi. Read More

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Facebook Pages get more interactive and social with Timeline treatment

By Dennis Schaal | February 29, 2012

Travel companies on Facebook will have to rethink their Pages' interactivity, "look" and navigation as Facebook announced that improvements -- or changes, that is -- will be coming to corporate Pages by... Read More

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Five ingredients of basic digital marketing that can help hotel SEO, but many still ignore

By Viewpoints | February 27, 2012

Independent hotels are paranoid about visibility. The industry is extremely competitive: as within any market with oversupply, capturing market share means someone else is losing out. Read More

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How one travel brand is making its Facebook page almost identical to the web mothership

By Kevin May | February 27, 2012

Build it and they will come - apparently. But why, then, have travel brands not really given much effort to making their Facebook profile as functional as the main website? Read More

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How the web is warping the boundaries of business and consumer behaviour in travel

By Kevin May | February 24, 2012

As different types of platforms and functionality are introduced to the web, quite often what was seen as a no-go area in terms of acceptable or normal behaviour is now open season. Read More

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Best Western launches a Facebook app with reservations

By Dennis Schaal | February 24, 2012

If it seems as if you are chained to Facebook because you spend so much time gabbing with friends or listening to Spotify there, then there's a hotel chain which will make your travel planning easier. Read More

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Playing with the social graph is just the beginning for the travel industry

By Kevin May | February 24, 2012

Forget using Facebook and Twitter for customer interaction, flogging product and monitoring what people say about a brand - the true value lies in the data held by users. Read More

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