Social Media

News / Online

How influencer content is reaping rewards for travel companies

By Linda Fox | November 10, 2023

A study from Jerne, a platform connecting creators with experience providers, shows the results of a hosted influencer visit in terms of post engagement from fans and followers. Read More

From Our Partners / Technology

Try before you buy: How augmented reality can drive travel bookings

By Cathy Walsh | November 9, 2023

While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing. Read More

News / Online

Instagram moments boosting importance of travel experiences

By D.J. Catron | October 5, 2023

While experiences continue to gain importance in travel planning, factors such as limited online supply, weather and fixed pricing create disincentives to book far in advance. Read More

News / Online

While no longer unexpected, the "cost" of air travel disruptions continues to rise

By Morgan Hines | September 26, 2023

Two new airline industry reports provide insights into how consumers feel about air travel disruptions and also the costs – both economic and environmental – that these problems bring. Read More

News / Online

While no longer unexpected, the "cost" of air travel disruptions continues to rise

By Morgan Hines | September 26, 2023

Two new airline industry reports provide insights into how consumers feel about air travel disruptions and also the costs – both economic and environmental – that these problems bring. Read More

News / Online

Poor security, clunky processes driving online hotel booking abandonment

By Linda Fox | September 25, 2023

Most important to consumers when booking accommodation online is an easy and secure booking and payment experience, 53%, followed by video and images of rooms and the property, 50%. Read More

Opinion / Online

World Tourism Day highlights need for sustainable destination strategies

By Richard Black – Sojern | September 25, 2023

Three ways destinations can showcase their commitment to providing sustainable tourism, not only to attract travelers with similar values but to ensure their destination is open for decades to come. Read More

News / Online

Kayak, Tripadvisor on growing their in-house media studios

By Morgan Hines | September 19, 2023

In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment. Read More

News / Online

Go City launch taps into one of China’s largest social media platforms

By Web in Travel | September 14, 2023

Surpassing 2019 revenue from Mainland Chinese customers, Go City becomes first global sightseeing pass to launch a mini program. Read More

News / Technology

Klook unveils AI tool, social media focused affiliate program

By Arvindh Yuvaraj - WiT | September 11, 2023

Klook plans to integrate its K.AI trip planning tool into its Things to do activity page. The company also hopes its Kreator affiliate program will bring conversions via social media. Read More

News / Online

TikTok, Instagram, X: How travel startups use social media

By Morgan Hines | August 24, 2023

Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More

News / Online

You, Me & The Machine: The Phocuswright Conference 2023

By PhocusWire | August 17, 2023

Make plans to attend The Phocuswright Conference in November for Center Stage sessions featuring industry leaders along with dedicated programs for innovation, diversity, Young Leaders and... Read More

Opinion / Online

Influencers are a new class of travel agents — but lack the right tools

By Betsy Mulé – F-Prime Capital | August 7, 2023

Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves. Read More

News / Online

How Chinese OTAs turned around 3 years of COVID isolation

By Gary Bowerman - Phocuswright | July 24, 2023

Phocuswright analyst Gary Bowerman explores the strategies Chinese OTAs have taken to remain competitive over the last few years. Read More

News / Online

HolidayPirates announces virtual tour operations, maintains social strategy

By Linda Fox | July 19, 2023

HolidayPirates carried out a soft launch of its new flight plus hotel package service in Italy before extending it to the Netherlands last month. Read More

Most Popular
Latest Stories