Social Media

Assessing the effectiveness of influencer marketing in travel
News / Online
Assessing the effectiveness of influencer marketing in travel
By Morgan Hines | February 1, 2024
Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More
Digitally reconstructing the travel industry
Opinion / Technology
Digitally reconstructing the travel industry
By Anish Kapoor – Teleperformance India | January 26, 2024
Anish Kapoor of Teleperformance India discusses the role of technology in securing top-tier customer experience and business services. Read More
Gen Z, millennials continue to seek inspiration from social platforms
News / Online
Gen Z, millennials continue to seek inspiration from social platforms
By Linda Fox | January 24, 2024
Instagram and YouTube are the top sources of inspiration for millennials and Gen Z, according to research from Klook. Read More
2024 Vision: Tech trends that will revolutionize travel and hospitality
From Our Partners / Technology
2024 Vision: Tech trends that will revolutionize travel and hospitality
By Amelia Woolard - Bloomreach | January 8, 2024
Personalization, artificial intelligence and conversational commerce can unlock new opportunities for travel and hospitality companies. Read More
Top Travel Industry Predictions for 2024
News / Online
Top Travel Industry Predictions for 2024
By Morgan Hines | January 2, 2024
Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More
The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership
Event / Online
The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership
December 14, 2023
Make plans to join this free webinar that will provide insights and guidance on key travel topics that are critical for the year ahead. On Demand
ChatGPT, travel data, OTAs: PhocusWire’s top opinion stories of 2023
News / Online
ChatGPT, travel data, OTAs: PhocusWire’s top opinion stories of 2023
By PhocusWire | December 13, 2023
This year's popular op-eds were heavy on AI and also covered TikTok and Instagram influencers and the loyalty strategies of Expedia, Booking, Hopper and Airbnb. Read More
4 global trends in tourism to be featured in upcoming webinar
From Our Partners / Online
4 global trends in tourism to be featured in upcoming webinar
By Chris Adams - Miles Partnership | December 12, 2023
Make plans to join this free webinar Thursday, December 14 at 1 p.m. EST hosted by PhocusWire, Phocuswright and Miles Partnership. Read More
Why travel’s experiences sector isn’t likely to operate like others
News / Online
Why travel’s experiences sector isn’t likely to operate like others
By Morgan Hines | December 4, 2023
As the experiences category continues to grow in the travel world, experts look at its future during a Center Stage discussion at The Phocuswright Conference 2023. Read More
Layla launches, receives €3M in seed funding
News / Startups
Layla launches, receives €3M in seed funding
By Morgan Hines | November 30, 2023
The new app is an artificial intelligence-driven travel advisor that is meant to help users plan trips and book seamlessly. Read More
Destinations weigh up impact of AI
News / Technology
Destinations weigh up impact of AI
By Linda Fox | November 20, 2023
Sojern's State of Destination Marketing 2024 revealed that 49% of destination marketing organizations are expecting a significant impact from AI. Read More
5 key takeaways from The Phocuswright Conference
News / Online
5 key takeaways from The Phocuswright Conference
By PhocusWire | November 17, 2023
Whether you were at the 2023 Phocuswright Conference in Fort Lauderdale, Florida, or whether you’ve taken interest from afar, there is plenty to catch up on after a string of panels, sessions,... Read More
How to capture Gen Z travelers’ interest on social media
News / Online
How to capture Gen Z travelers’ interest on social media
By Morgan Hines | November 14, 2023
Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More
Hot 25 Travel Startups for 2024: Dharma
Interview / Startups
Hot 25 Travel Startups for 2024: Dharma
By PhocusWire | November 14, 2023
Dharma's mission is to connect the world through the power of shared experience. We plan and sell trips hosted by the world’s most inspiring people and brands. Read More
Hot 25 Travel Startups for 2024: Jerne
Interview / Startups
Hot 25 Travel Startups for 2024: Jerne
By PhocusWire | November 14, 2023
Jerne helps creators and experience providers navigate their commercial agreements, control and monetize their user generated content assets and track affiliate sales and marketing ROI. Read More
The Phocuswright Conference 2026