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WEBINAR VIDEO - Understanding hotel metasearch marketing and measuring its ROI
By Kevin May
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July 22, 2014
Digital marketing and measuring ROI don't always go hand in hand, but that's changing for the...
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Online
Amid controversy, Google Africa SME play expands - with Ghana Tourism deal
By Viewpoints
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January 22, 2012
The last few weeks haven't been great for Google, especially for its operations in Africa....
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The New Age(nts): The Phocuswright Conference 2024
By Phocuswright
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July 29, 2024
Travel distribution is being totally upended, as new players and paradigms exert their influence, and...
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Online
Travora, folded into MediaShift, continues operating with expanded focus
By Nick Vivion
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June 27, 2013
Despite some reports, Travora Media, which rebranded from Travel Ad Network in 2011, continues to...
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Arrivalist signs $2M debt financing investment round
By Kevin May
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May 5, 2022
The non-dilutive debt financing program is the fifth round of support that the U.S.-based company has...
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Online
How a South Pacific tourism authority uses an iron fist to maintain its online reputation
By Karthick Prabu
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July 29, 2013
Online reviews obviously have an impact not only on products such as hotels but also on a country's...
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Online
Startup pitch: HotelUpgrade makes a VIP out of any hotel guest
By Nick Vivion
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September 29, 2014
A new travel startup is developing a means to book hotels for frequent travelers and those responsible...
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News
Franchise hotels and the framing of online travel agencies
By Viewpoints
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February 27, 2015
For more than a decade, online travel agencies such as Expedia or Booking.com have been demonized by...
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Online
Losing control - a worrying vision of the future for hotels
By Viewpoints
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September 11, 2013
This article is an economic theory drawn from my own imagination: not based on any real data but...
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Online
How to love the Doctor Evil of the hotel world
By Viewpoints
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December 17, 2012
In previous years, European tour operators would book entire hotels so they could accommodate the...
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