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How hotels can hit the next wave of personalized and dynamic content
By Viewpoints
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October 17, 2014
With one-to-one hotel marketing and pricing no longer just a concept, how can the industry implement...
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Technology
Making every second count in mobile travel marketing
By Viewpoints
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November 13, 2014
Traveling is the ultimate mobile experience, both in the physical sense and in the way that we access...
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Online
Intrepid Travel enters strategic partnership with Genairgy on pursuit to become $1B adventure travel company
By Jill Menze
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March 11, 2021
Intrepid says the partnership, which will facilitate the company’s growth strategy in four key areas,...
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Brazilian OTA Sem Escala takes on Decolar and Hotel Urbano
By Sean O'Neil
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October 10, 2013
Sem Escala is a Brazilian online travel agency (OTA) that's taking on the digital leaders of the...
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India sets the standard for branded budget hotels
By Martin Cowen
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August 30, 2015
India's online travel market continues to evolve, with an entirely new sector having emerged over the...
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Data, data and more data - the most valuable currency in hospitality
By Carson Booth - SnapShot
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July 20, 2018
With massive amounts of data now available to hotels, it’s safe to say that all future technologies...
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Distribution
Independent hotels need a clear focus to compete with chains
By Viewpoints
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May 3, 2016
Research repeatedly shows that getting to grips with sales and marketing, reputation and social...
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Online
U.S. travel digital ad spending to remain pared down for years
By Mitra Sorrells
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August 12, 2021
According to eMarketer, no other industry declined as fast or spent as little on digital ads in 2020....
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STARTUP STAGE: CalmGetaways helps users book wellness travel
By Mitra Sorrells
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May 9, 2023
Along with self-service search, users can fill out a form with their interests to receive customized...
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How Cornell students helped Leading Hotels of the World boost revenue
By Sean O'Neil
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March 6, 2015
Companies don’t need to hire a large "big data" team to benefit from the latest academic knowledge of...
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