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Destination marketing is not just about the recovery - it's now a long game
By Bruce Lahood - ICF Next
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June 10, 2020
The traveler of the future will be more cautious and more mindful of the adventure they are about to...
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How travel giants, banks are rewriting the rules of customer loyalty
By Mario Gavira
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September 16, 2025
Travel companies are transforming into financial services platforms, banks are morphing into travel...
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Tnooz-Amadeus Webinar VIDEO: Can Big Data really transform travel?
By PhocusWire
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September 6, 2013
We have probably all heard about it, read about it, seen people discuss it on stage at conferences -...
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In The Big Chair - Layton Han of ADARA
By Mitra Sorrells
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August 3, 2018
Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and...
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How technology and eco-friendly practices are helping short-term rentals go green
By Jill Menze
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January 31, 2020
Along with other corners of the travel sector, the short-term rental industry is starting to steer its...
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Opinion
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Are you really doing data-driven marketing or do you just think you are?
By Volkan Çağsal - Adphorus
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August 28, 2019
By definition, data-driven marketing is the strategy of gathering and analyzing audience insights for...
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How travel marketers adjust to the ups and downs of COVID-19
By Mitra Sorrells
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January 27, 2021
As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on...
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Wanderu expands to Europe, Avoya agency promos, GoEuro affiliate launch, and more...
By PhocusWire
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January 27, 2017
This is a roundup of product news and announcements for travel marketing in tourism and hospitality...
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The Phocuswright Conference 2021 - five questions for sustainability executives
By PhocusWire
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October 28, 2021
A panel this year, focusing on sustainability and the efforts of brands in travel, features Megan...
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AI Insights: Generative AI to enhance vacation rental software Lodgify
By PhocusWire
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October 9, 2023
Lodgify's co-founder and CEO Dennis Klett answers our questions about how the company is working with...
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