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Online
Online travel giants ramped up marketing spend in 2021
By Kevin May
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March 30, 2022
The amounts being splashed out on various forms of advertising activity are not at the same levels of...
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PhocusWire's weekly travel tech news briefs: Booking.com, Delta, Qatar Airways and more
By PhocusWire
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October 4, 2024
Keep up with all the latest people, product and partner news from around the global travel industry in...
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Expedia Group bets on brand marketing as it prepares for travel rebound
By Jill Menze
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May 6, 2021
In its Q1 2021 earnings call, Expedia Group said it's focusing on brand marketing to differentiate its...
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AI and travel: Are we there yet?
By Timothy O'Neil-Dunne - T2Impact
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September 25, 2024
Timothy O'Neil-Dunne discusses why the travel industry shouldn't be over-reliant on artificial...
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A tactical approach to a cookieless travel campaign
By Kurt Weinsheimer - Sojern
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June 7, 2022
By collecting the right first-party data and using it alongside the right tools and tactics,...
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What is next with WeChat marketing for travel brands?
By Sienna Parulis-Cook - Dragon Trail Interactive
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October 9, 2018
Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social...
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An insider's tale on hotel website conversion rates
By Jean-Louis Boss - Fastbooking
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February 2, 2018
The conversion rate of a hotel website is determined by so many factors that one shouldn’t be fooled...
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STARTUP STAGE: B0arding is a booking site that rewards users for video reviews
By Mileva Sapic
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October 7, 2024
B0arding invites travelers to submit video reviews of hotels and short-term rentals they've stayed in...
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Airbnb seeks to help local tourism as cross-border travel remains uncertain
By Linda Fox
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June 11, 2020
Airbnb is working with tourist organizations and governments to help bring local travel back to...
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SiteMinder creates new PMS-app connection to foster innovation for hotels
By Mitra Sorrells
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June 19, 2018
A new solution from SiteMinder will allow property management systems and makers of apps for the hotel...
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