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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Technology

Generative AI platform personalization: At what cost?

By Matthew Parsons | August 20, 2025

Travel companies have been striving to obtain specific, personalized data for many years. Are the AI platforms about to gain a competitive edge as they learn more about the users? Read More

Opinion / Online

Social commerce is the future: 5 strategies to help travel brands adapt

By David Armstrong - HolidayPirates Group | August 18, 2025

According to David Armstrong, CEO and co-founder of HolidayPirates Group, the future of e-commerce is scroll-first, not search-first. Why is travel unprepared? Read More

News / Online

Tours and activities trends in 2025: Younger travelers, later bookings, AI

By Morgan Hines | August 15, 2025

Industry leaders opened up about 2025 tours and activities trends during a studio interview at Phocuswright Europe. Read More

News / Online

Travel trends and social media in Africa, the Middle East and China

By Abby Crotty | August 14, 2025

During an executive panel at Phocuswright Europe in Barcelona, panelists also touched on products they’re working on, B2B travel tech trends and fraud in Africa. Read More

News / Technology

Travel experts on Perplexity’s bid to buy Google Chrome

By Morgan Hines | August 13, 2025

Industry leaders differ on Perplexity’s motivations and how the deal could impact the travel space. Read More

News / Online

Freedom, flexibility and transparency: What Gen Z travelers really want and need

By Abby Crotty | August 13, 2025

Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences. Read More

Interview / Startups

Startup Stage: Tickadoo wants to reinvent how travelers discover experiences

By Abby Crotty | August 12, 2025

Tickadoo uses AI to present travelers with experience recommendations based on their preferences. Read More

News / Online

Expedia Group reports stronger results in Q2 amid ongoing U.S. headwinds

By Abby Crotty | August 7, 2025

While numbers improved overall, second quarter results were still tempered by “soft demand” in the United States. Read More

News / Startups

Fora acquires AI startup Legends

By Abby Crotty | August 7, 2025

Legends and Fora, both PhocusWire Hot 25 Startups, said the deal will help bring Legends' tools to a wider community of advisors and travelers. Read More

News / Online

Airbnb reports high customer satisfaction with Services, Experiences

By Abby Crotty | August 6, 2025

The short-term rental giant said the response has been “overwhelmingly positive,” with experiences and services receiving higher ratings than homes. Read More

News / Online

RV rental company Roadsurfer lands €85 million for expansion

By Abby Crotty | August 6, 2025

The Germany-based company said the capital will be used for growth and to expand its existing fleet in North America and Europe. Read More

News / Technology

Weighing in on the next generation of travel products and services around the world

By Abby Crotty | August 1, 2025

In an executive panel at Phocuswright Europe 2025, Emilie Dumont, CEO of Digitrips, and Rajnish Kumar, group co-CEO of Ixigo, discussed the tech ties that bind different regions of the world. Read More

News / Online

Travel executives on the rise of ‘interest media’

By Morgan Hines | July 31, 2025

Industry experts agree social media is only getting stronger and more relevant, particularly in this new era of "interest media," a new term coined by Gary Vaynerchuk. Read More