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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Technology

Travelers increasingly turning to AI for leisure trip planning

By Abby Crotty | July 10, 2025

AI tools are becoming more common for leisure travel planning, especially with travelers from emerging markets. Read More

Interview / Startups

Startup Stage: Kismet wants to bring hotels to conversational search

By Abby Crotty | July 9, 2025

Kismet, founded just last year, wants to help hotels leverage AI to boost sales. Read More

News / Online

From scroll to suitcase: What inspires Europe’s new travelers

By Phocuswright Research | July 7, 2025

Most Europeans have a positive outlook for future travel plans, though these may be hindered by rising costs and some sustainability concerns. Read More

News / Technology

SEO has left the party: How travel marketing could change

By Morgan Hines | July 3, 2025

Digital travel marketing has changed immensely in recent years, but more shifts are on the horizon as technology, namely AI, continues to evolve. Read More

News / Technology

How hotels should be thinking about their visibility on AI platforms

By Linda Fox & Morgan Hines | June 26, 2025

Cloudbeds' study delves into how hotels appear in AI search results. Read More

News / Technology

Lighthouse introduces Connect AI solution for hotels

By Abby Crotty | June 26, 2025

Lighthouse's new solution, Connect AI, bridges the gap between hotel brands and AI chat interfaces. Read More

News / Online

Online travel veterans on travel technology evolution and what's next

By Abby Crotty | June 26, 2025

In a special session at Phocuswright Europe, online travel vets Mauricio Prieto and Gillian Tans shared their thoughts on the state of the industry and where it's headed amid the age of AI. Read More

News / Distribution

Hotels grapple with ‘secondary OTAs’ for pricing control

By Matthew Parsons | June 24, 2025

There's been a “channel shift” back to the OTAs and other digital avenues, but hotels are starting to lose control of their rates. Read More

News / Online

Elevation Capital offloads Ixigo shares as Schroder Fund buys in

By Abby Crotty | June 23, 2025

The block deal went through on June 19, with the Schroder Fund acquiring a significant stake from Elevation Capital. Read More

Interview / Startups

Startup Stage: Whereo helps hotels drive revenue from experiences

By Linda Fox | June 23, 2025

Newly launched aggregator Whereo helps travelers discover hotels' unique offers and experiences. Read More

News / Online

European traveler mindset in 2025: Simplicity, search and social influence

By Phocuswright Research | June 23, 2025

For travel companies, digital infrastructure matters more than ever, but travelers are still grounded in pragmatic behaviors. Read More

News / Technology

Mary Meeker AI Trends Report: 7 takeaways for the travel industry

By Matthew Parsons | June 16, 2025

The lengthy report offers crucial takeaways for the travel industry, including insights into hospitality automation, autonomous cars and an agentic future. Read More

News / Online

Breaking down experiences in the travel sector

By Abby Crotty | June 13, 2025

Industry leaders from Amadeus, Booking.com and Hyatt weighed in on strategies, challenges and best practices surrounding experience sales. Read More

News / Online

Tripadvisor execs on AI strategy, brand trust and memberships

By Abby Crotty | June 12, 2025

Tripadvisor Group CEO Matt Goldberg and new Viator president Pepijn Rijvers sat down to discuss the changing travel landscape and its evolving strategy. Read More