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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Google's take on travel search and AI's influence
News / Technology
Google's take on travel search and AI's influence
By Abby Crotty | July 25, 2025
Google's director of travel, Sergio Torrijos Selma, discussed search trends, delving deeper into how AI will transform the trip planning process and impact travel marketers. Read More
MakeMyTrip launches experiences booking platform, reports revenue and gross bookings increases
News / Online
MakeMyTrip launches experiences booking platform, reports revenue and gross bookings increases
By Abby Crotty | July 24, 2025
The India-based OTA launched its new tours and activities booking platform, also reporting positive results from the first fiscal quarter of 2026. Read More
Google parent Alphabet's earnings exceed expectations on back of AI, advertising
News / Online
Google parent Alphabet's earnings exceed expectations on back of AI, advertising
By Morgan Hines | July 24, 2025
CEO Sundar Pichai said AI is having a positive impact across every part of the business and driving strong momentum for Alphabet. Read More
The ongoing transformation of corporate travel—What's next?
News / Online
The ongoing transformation of corporate travel—What's next?
By Abby Crotty | July 23, 2025
Executives from TravelPerk, SAP Concur and Salesfore joined an executive panel at Phocuswright Europe last month, weighing in on the state of corporate travel and how ongoing trends are shifting the... Read More
How travel marketers can navigate AI evolution of search
News / Technology
How travel marketers can navigate AI evolution of search
By Morgan Hines | July 21, 2025
During the latest installment of Phocuswright’s The New Age(nts) Trend Series, experts opened up about AI-driven marketing changes. Read More
Instagram's Google integration: A game changer for travel marketing
Opinion / Online
Instagram's Google integration: A game changer for travel marketing
By Mario Gavira | July 15, 2025
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the visual storytelling era. Read More
Travelers increasingly turning to AI for leisure trip planning
News / Technology
Travelers increasingly turning to AI for leisure trip planning
By Abby Crotty | July 10, 2025
AI tools are becoming more common for leisure travel planning, especially with travelers from emerging markets. Read More
Startup Stage: Kismet wants to bring hotels to conversational search
Interview / Startups
Startup Stage: Kismet wants to bring hotels to conversational search
By Abby Crotty | July 9, 2025
Kismet, founded just last year, wants to help hotels leverage AI to boost sales. Read More
From scroll to suitcase: What inspires Europe’s new travelers
News / Online
From scroll to suitcase: What inspires Europe’s new travelers
By Phocuswright Research | July 7, 2025
Most Europeans have a positive outlook for future travel plans, though these may be hindered by rising costs and some sustainability concerns. Read More
SEO has left the party: How travel marketing could change
News / Technology
SEO has left the party: How travel marketing could change
By Morgan Hines | July 3, 2025
Digital travel marketing has changed immensely in recent years, but more shifts are on the horizon as technology, namely AI, continues to evolve. Read More
How hotels should be thinking about their visibility on AI platforms
News / Technology
How hotels should be thinking about their visibility on AI platforms
By Linda Fox & Morgan Hines | June 26, 2025
Cloudbeds' study delves into how hotels appear in AI search results.   Read More
Lighthouse introduces Connect AI solution for hotels
News / Technology
Lighthouse introduces Connect AI solution for hotels
By Abby Crotty | June 26, 2025
Lighthouse's new solution, Connect AI, bridges the gap between hotel brands and AI chat interfaces. Read More
Online travel veterans on travel technology evolution and what's next
News / Online
Online travel veterans on travel technology evolution and what's next
By Abby Crotty | June 26, 2025
In a special session at Phocuswright Europe, online travel vets Mauricio Prieto and Gillian Tans shared their thoughts on the state of the industry and where it's headed amid the age of AI. Read More
Hotels grapple with ‘secondary OTAs’ for pricing control
News / Distribution
Hotels grapple with ‘secondary OTAs’ for pricing control
By Matthew Parsons | June 24, 2025
There's been a “channel shift” back to the OTAs and other digital avenues, but hotels are starting to lose control of their rates. Read More
Elevation Capital offloads Ixigo shares as Schroder Fund buys in
News / Online
Elevation Capital offloads Ixigo shares as Schroder Fund buys in
By Abby Crotty | June 23, 2025
The block deal went through on June 19, with the Schroder Fund acquiring a significant stake from Elevation Capital. Read More