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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Global study finds majority of travelers ready for AI to book trips
News / Technology
Global study finds majority of travelers ready for AI to book trips
By Abby Crotty | June 9, 2025
Accenture's survey of 18,000 consumers in 14 countries found that 80% of travelers are now using generative AI tools and most would trust agents to plan and book trips.  Read More
Startup Stage: Tukio wants to simplify African safari booking and planning
Interview / Startups
Startup Stage: Tukio wants to simplify African safari booking and planning
By Abby Crotty | June 6, 2025
Tukio wants to improve transparency and simplify the planning and booking process for African safaris. Read More
Iberia launches conversational assistant on ChatGPT
News / Technology
Iberia launches conversational assistant on ChatGPT
By Abby Crotty | June 5, 2025
The new tool can be accessed by searching for "Iberia" or "Iberia GPT" when logged into ChatGPT. Read More
Rapid Fire with Karen Bolda of Expedia Group
News / Online
Rapid Fire with Karen Bolda of Expedia Group
By Morgan Hines | June 5, 2025
As we count down to Phocuswright Europe, PhocusWire is shining the spotlight on a selection of conference speakers in a series of Q&As.  Read More
Agoda launches AI-powered vacation planner for Indian travelers
News / Technology
Agoda launches AI-powered vacation planner for Indian travelers
By Abby Crotty | June 4, 2025
The travel planner was built with Google's AI technology and is available until June 30 as part of a marketing campaign. Read More
Why AI travel scenarios miss the $3T opportunity
Opinion / Technology
Why AI travel scenarios miss the $3T opportunity
By Robert Matsuoka | May 30, 2025
Former TripAdvisor exec Robert Matsuoka evaluates where AI misses the mark in travel—and where the actual disruption will come from. Read More
Startup Stage: TripPromoter uses AI to help creators make their travel content bookable
Interview / Startups
Startup Stage: TripPromoter uses AI to help creators make their travel content bookable
By Morgan Hines | May 28, 2025
TripPromoter aims to "bridge the gap" for content creators hoping to sell their travel itineraries with artificial intelligence-powered technology. Read More
The impact on travel from Google I/O 2025 launches
News / Technology
The impact on travel from Google I/O 2025 launches
By Mark Frary | May 23, 2025
At look at how launches and updates, including AI mode and agentic AI, from the Google I/O 2025 event this week might play out in travel. Read More
4 scenarios on the future of agentic AI in travel
Opinion / Technology
4 scenarios on the future of agentic AI in travel
By Mario Gavira | May 22, 2025
Mario Gavira outlines future scenarios amid the evolution of agentic AI in travel—and provides key recommendations for how OTAs can respond. Read More
Fly Fairly acquires travel discovery engine LFG
News / Startups
Fly Fairly acquires travel discovery engine LFG
By Abby Crotty | May 20, 2025
Fly Fairly said the acquisition supports its mission to become the "most flexible" online travel agency. Read More
Why the travel industry is hooked on Google Ads (and what to do about it)
Opinion / Technology
Why the travel industry is hooked on Google Ads (and what to do about it)
By Andy Headington - Adido | May 9, 2025
Andy Headington, CEO of Adido, explores why travel companies have become so much more reliant on Google than other industries. Read More
PhocusWire's weekly travel tech news briefs: Expedia Group, FLYR, PayPal and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Expedia Group, FLYR, PayPal and more...
By PhocusWire | April 18, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Amadeus-Google partnership helps airlines with dynamic pricing
News / Distribution
Amadeus-Google partnership helps airlines with dynamic pricing
By Linda Fox | April 18, 2025
Amadeus is working with Google Flight Search and Finnair to ensure fares displayed from the airline are up-to-date and accurate. Read More
You've spent 20 years optimizing for humans: Now it's time to optimize for AI
Opinion / Technology
You've spent 20 years optimizing for humans: Now it's time to optimize for AI
By Brennen Bliss - Propellic Travel Marketing | April 17, 2025
Brennen Bliss, CEO of Propellic Travel Marketing, shares tips and tactics to optimize travel websites for AI systems. Read More
CEO Spotlight: Fred Bean of HotelPORT
Interview / Technology
CEO Spotlight: Fred Bean of HotelPORT
By Abby Crotty | April 16, 2025
Hospitality distribution solutions company HotelPORT provides solutions for hoteliers to ensure accurate representation of property content shown through online travel agencies, tour operators and other... Read More
The Phocuswright Conference 2026