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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Opinion / Technology

In the age of AI, experience is the real product

By Rajnish Kumar - Ixigo | September 29, 2025

According to Ixigo group co-CEO, the frontier of AI is shifting, and experience is a sustainable advantage. Read More

News / Technology

GetYourGuide launches new, upgraded partner features

By Morgan Hines | September 25, 2025

The new and updated features include artificial intelligence-powered review management, a redesigned listing page, category expansion and enhanced discovery. Read More

News / Technology

Exploring the intersection of digital identity and AI in travel

By Abby Crotty | September 22, 2025

In the fifth and final installment of The New Age(nts) Trend Series, panelists discussed the future of generative AI, autonomous agents and digital ID in travel. Read More

News / Technology

OpenAI chairman shares vision on travel’s AI future

By Morgan Hines | September 19, 2025

Bret Taylor, chairman of the board for OpenAI and co-founder of AI startup Sierra, discussed how he uses AI, how it might impact travel intermediaries and more. Read More

News / Technology

64% of travelers would pay for AI assistant to provide in-trip information

By Abby Crotty | September 18, 2025

The Amadeus study investigates the role new technology plays in transforming the travel industry with responses from 9,500 global travelers across countries including China, the U.K. and the U.S. Read More

$The U.S. travel booking path fractured by social media, technology$

News / Technology

The U.S. travel booking path fractured by social media, technology

By Morgan Hines | September 17, 2025

Younger travelers are straying from the traditional booking path in favor of technology-fueled discovery. Read More

News / Technology

TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations

By Morgan Hines | September 15, 2025

The new tools are aimed at reimagining how travelers discover and book tours that span multiple days. Read More

News / Technology

Tripadvisor CEO Matt Goldberg talks SEO, shift to AI

By Morgan Hines | September 12, 2025

Tripadvisor has adjusted its strategy, building on its existing internet credibility to fit a changing search environment. Read More

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

News / Online

Google will have to share data with competitors, U.S. judge rules

By Morgan Hines | September 2, 2025

Google will not have to sell its Chrome browser but will face new restraints such as a block on exclusive contracts. Read More

News / Distribution

Have TikTok and Booking.com just ‘nuked’ the travel funnel?

By Morgan Hines | August 28, 2025

Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More

News / Online

Three charts that reveal how digital sources shape destination decisions

By Phocuswright Research | August 27, 2025

Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More