Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Online

Twas the Night Before Christmas in travel tech

By Timothy O'Neil-Dunne | December 24, 2010

Apparently... Read More

News / Online

Is travel ready for the Google Page Rank overhaul?

By Tim Hughes | December 15, 2010

As predicted, search is changing. In fact, search has changed more in the last six months than anytime since the introduction of Google Adsense. Read More

News / Online

Five emerging trends around convergence in online travel

By Martin Collings | December 14, 2010

Ever since the beginning of time, seemingly different technologies have been combined in ways that the original inventors never imagined. Read More

News / Online

Looking for sunshine? EasyVoyage says it has the answer

By Kevin May | December 13, 2010

With weather one of the most important parts of the travel experience, websites have tried many ways of searching for meteorological information easier. Read More

News / Online

Google and the difficult decisions it faces for local business listings

By Viewpoints | December 9, 2010

Demonstrating the latest local advertising search features at LeWeb 2010 in Paris this week, Google used scenarios that raise questions on relevancy and accuracy of travel-related search results. Read More

News / Online

Five big mistakes expert travel marketers make every day

By Viewpoints | December 8, 2010

Right now web businesses all across the globe are shovelling money into marketing programs that are massively underperforming, and chances are you’re one of them. Read More

News / Online

Google Maps with hotel prices and date search now running in the UK

By Kevin May | December 3, 2010

A few months after the US fully rolled out the project, users in the UK can now search for hotel prices and availability on Google Maps. Read More

News / Online

Where can we go for trustworthy information on the web?

By Timothy O'Neil-Dunne | November 29, 2010

The behavior of the web shopper – which by now is just about everyone – is interesting. Read More

News / Online

Google-ITA Software deal: FairSearch takes a turn to hit back

By Kevin May | November 22, 2010

It was only a matter of time before the anti Google-ITA Software deal campaign group FairSearch responded to last week's major broadside from Google. Read More

News / Online

Untangling the complexities of search marketing in travel

By Viewpoints | November 18, 2010

With some of the worst of the recession looking to be behind us, perhaps the travel industry is benefitting from an increase in consumer confidence. Read More

News / Online

Kayak will add booking path to website, Swoodoo will be like Sidestep

By Kevin May | November 17, 2010

So perhaps delegates here were expecting CEO Steve Hafner to give away some insight around Kayak's decision to IPO this morning. Read More

News / Online

Google-ITA Software deal: Google fires major broadside at FairSearch

By Viewpoints | November 17, 2010

Google has launched a significant attack on the FairSearch campaign group as it tries to defend its acquisition of ITA Software from what it calls "complainers". Read More

News / Online

Google-ITA Software deal: The infographic

By Timothy O'Neil-Dunne | November 17, 2010

So here is a diagram outlining the core issue Google thinks it is trying to solve with the purchase of ITA Software. Read More

News / Online

Travel industry to boost spend on social media marketing in 2011

By Kevin May | November 16, 2010

Social media is expected to feature strongly in marketing budgets across the travel industry in 2011, with online display likely to be the channel missing out. Read More